Coordinate growth
One decision layer above every ad network you run.
Each ad network optimises what it can see: its own auctions, its own conversions, its own reporting window. None of them see your gross margin, your refund rate, or which leads your sales team qualifies and closes. The Growth Brain sits one level above them and keeps four truth layers separate — what the network reports, what independent attribution credits, what your CRM records about lead quality, and what your finance system records as collected revenue. It reads those layers from the deterministic services that own them, then ranks candidate moves against the Goal you set. The networks keep running their auctions; the Growth Brain decides how they work together.
A blended score hides losses
Averaging platform-reported return with collected revenue produces one number that is wrong in both directions. A channel credited with strong return can sit on refunded orders and leads sales never qualifies. The four truth layers are never collapsed, so the distance between reported and realised stays on screen as a gap to investigate.
Unlike options, one yardstick
Shifting budget between channels, suppressing an audience, retiring a fatigued creative and rerouting a landing page are not comparable until something fixes the objective, the target metric, the hard limits and the attribution model. The active Goal fixes all four, and the budget engine and business metrics service return each candidate's numbers against it. The model assembles the comparison and explains where each option landed.
Budget moves on margin, not clicks
Spend concentrates where contribution margin is recorded, not where conversions are reported. Campaigns you protect in the Campaign Constitution stay untouched, daily movement stays inside its limit, and each change carries a rollback plan where one exists. You review a ranked list of decisions with their evidence attached.
What is included
5 capabilities in Growth Brain
Each capability is its own surface, and all of them answer to the same business objective under one set of guardrails.
Business Goals
One goal object fixes the objective, horizon, budget, hard limits, markets, attribution model and financial target.
Read moreDecision Engine
Reads delivery, web behaviour, lead quality, payments, finance measures and creative performance before it ranks anything.
Read moreRecommendations
Each proposal ships with expected impact, evidence, confidence, affected spend, constraint checks and a rollback plan.
Read moreGuarded Autopilot
Executes only what the Campaign Constitution allows: spend caps, daily movement, max CAC, margin floors, protected campaigns.
Read moreEvidence
Every action links to the figures behind it, the service that produced each one and the truth layer it belongs to.
Read moreThe rest of the platform
Ten modules, one decision layer.
Campaigns
One canonical campaign intent; per-network adapters render it into the objects Google, Meta, TikTok, LinkedIn and Microsoft accept.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesCreative Intelligence
Concepts, messages and assets keep stable IDs and full histories, so learning survives the file that taught it.
6 capabilitiesOne goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]