Five ad accounts, one set of decisions, one record.

One decision cycle across every ad account

Channel allocation, audience changes, creative rotation and landing page traffic are decided together rather than account by account. Where two channels are competing for the same buyers, that overlap shows up as a single decision about which one keeps the budget.

Every change logged, evidenced and reversible

Each action records what changed, which analysis prompted it, which truth layers agreed, and who or what approved it. Minimum evidence thresholds are set in the Campaign Constitution, so an action cannot be taken on a signal thinner than you allow, and rolling one back restores the prior state.

Approvals sit where your team wants them

Spend ceilings, maximum daily movement, protected campaigns and approval thresholds are account-level settings, not preferences a model can talk its way past. Below your thresholds the system acts and tells you; above them it prepares the change, shows the evidence and waits.

Creative production inside the coordination system

Variants are briefed from your brand asset system and your content platform, tested against outcomes that matter, and retired when fatigue signals cross their threshold. Generating creative is one capability here, kept in service of how channels, audiences and budgets are coordinated.