Changelog
Changelog
Ordered newest first.
September — Experiments and incrementality
Holdout and geo designs with automatic matching, readout dates on every test, a learning agenda that carries open questions between rounds, and incremental results reported separately from attributed credit.
August — Creative Intelligence
The creative graph with stable concept identifiers across channels, fatigue detection on post-click conversion and frequency, brief generation from approved facts and licensed assets, and concept-level performance rollups.
July — Autopilot and the Campaign Constitution
Three automation modes, hard account limits evaluated before execution, the immutable action log with before and after state, emergency controls, and per-action-type approval routing.
June — Attribution and True ROAS
Four truth layers kept separate, platform and attributed and realised and margin return side by side, CRM attribution through to won revenue, and refunds reducing the outcome a campaign is credited with.
May — The budget engine
Cross-channel allocation against a goal, bounded daily movement, pacing that respects network learning phases, and a standing exploration reserve.
One goal. Every channel. Real business truth.
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