Solutions
What counts as a good customer is not the same in every business.
A trial that never converts, an order that gets refunded and a lead sales rejects all look like conversions in an ad account. The objective you set decides which of them the system is allowed to buy more of.
SaaS
Buy trials that reach a third invoice, not trials that reach a signup form.
Ecommerce
Wait for the return window to close before calling a campaign profitable.
B2B
A form fill in March and a won deal in September, connected by one budget decision.
Lead Generation
Every lead sales rejects becomes an exclusion signal in the ad accounts the next day.
Marketing Teams
Replace Monday's five ad managers and one spreadsheet with one decision log you can read.
Growth Teams
A losing variant leaves rotation on its readout date, archived against the hypothesis that proposed it.
Agencies
Twelve clients, twelve sets of limits, and no audience list that crosses between them.
Multi-Brand Groups
Move budget between brands on comparable margin, not on whichever country manager reports first.
Why it matters
Cheap leads can be expensive customers.
The campaign with the lower cost per lead is often the one with the higher cost per customer. That only becomes visible once sales outcomes come back into the optimisation.
Lead quality
Campaign A buys leads at 44% of Campaign B's price and customers at nearly seven times the cost. A bid strategy optimising on cost per lead picks A every time.
Campaign A
- Leads
- 100
- Cost per lead
- €50
- Qualified
- 4
- Customers
- 2
- Cost per customer
- €2,500
Campaign B
- Leads
- 50
- Cost per lead
- €90
- Qualified
- 19
- Customers
- 12
- Cost per customer
- €375
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]