Nothing reaches an ad account except as an action object.
An action names what changes, where, by how much, on what evidence, and which constitution rule permits it. The action service is the only component allowed to write to an external ad account; everything else in the platform reads. Before execution, the action is tested against your limits — daily movement, change cap, protected campaigns, minimum evidence, approval switches. After execution, the previous state is kept, so the change can be undone from the record that made it.
In practice
Demo dataWhat exactly happens if I approve the Meta budget move?
ACT-2291 changes two campaign budgets: Google Prospecting down €1,200 a day, Meta Prospecting up €1,200 a day, across €36,000 of monthly spend. The evidence attached is the 14-day comparison — Google recorded at €184 CAC, Meta at €121, against your €140 target, under the same attribution rule on both sides. Expected impact is roughly 31 additional customers over 30 days at the current blended rate. Confidence is high; 14 days is above your minimum evidence threshold. The alternative explanation is stored with it: part of Meta's advantage may be plan mix, which is why the move is sized at €1,200 a day rather than the full gap. On approval the action service writes to both ad accounts, records the previous budgets and logs the result, so one click reverses it. Constitution check: within the €1,500 daily movement limit, 7.0% against the 15% cap, and brand search untouched.
One writer, per-network adapters
Each network has an adapter that declares what it genuinely supports. Conversion adjustments exist on Google, Meta and Microsoft and not on TikTok or LinkedIn, so an action that depends on them is never drafted for those channels.
Checked before, not after
ACT-2291 moves €1,200 a day and is tested against the €1,500 movement limit and the 15% change cap, which it clears at 7.0%. An action that fails a check queues for approval with the failing rule named. Nothing executes and reports the breach afterwards.
Three levels of autonomy
In Recommend, the AI drafts and a person approves each action. In Guarded Autopilot, in-bounds budget moves execute while a new channel, market or creative still waits for you. In Autonomous, routine in-bounds work stops queuing — the constitution itself does not loosen.
Behind one answer
- Answer
- Meta. Its customers are credited with €14,800 more collected 90-day revenue than Google's on 15% less spend.
- Evidence
- 311 customers, 90-day window, invoiced value from the finance system, last-non-direct attribution.
- Business impact
- Moving €1,200/day would add an estimated 31 customers this month.
- Confidence
- High — 14 days above the minimum evidence threshold.
- Alternative explanation
- Meta's audience skews to annual plans. Some of the gap is plan mix rather than channel quality.
- Recommended action
- Move €1,200/day from Google Prospecting to Meta Prospecting.
- Constitution check
- Passes — within the €1,500/day movement limit.
Intelligence
The rest of the intelligence layer
The Growth Brain
The planner above your ad accounts. It decides which channel gets the next euro, and what that euro is pointed at.
Ask AI
A question resolves into a window, a cohort, an attribution rule and four service calls — and the plan is shown beside the answer.
Actions
Every change to an ad account is an action object: checked against your limits, logged, evidenced and reversible.
Recommendations
A ranked queue of what to do next — each item with its evidence, the spend it affects and the rule it clears.
Forecasts
What a budget is likely to buy over the next 30 days, with the range, the assumptions and the later score.
What Changed
A diff of your advertising since the last read: your changes, the networks' changes, ranked by money at stake.
Why It Changed
Decomposition names the segment carrying a measured difference. It does not prove that segment caused it.
Evidence
Every figure opens into the rows behind it: which service computed it, over which window, under which rule.
Business Objectives
One written objective — outcome, target CAC, maximum CAC, margin floor, markets — that every channel is judged on.
The other intelligence capabilities are listed above.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]