Intelligence
The model plans the analysis. The engines produce the numbers.
Every figure comes from a deterministic service — the attribution service, the budget engine, the business metrics service. The model decides which of them to call, and writes the explanation around what comes back. Ask the same question twice and the number is the same twice.
Today
- Spend
- €1,842
- +4%
- Attributed revenue
- €7,911
- +11%
- Gross profit
- €5,104
- +9%
- New customers
- 13
- +2
- CAC
- €141.69
- −3%
Three things worth knowing
1Meta is credited with your strongest customersWORKING
Customers acquired through Meta are credited with 34% higher 90-day revenue than the account average, on a CAC of €121 against a €140 target.
2Google lead quality fellCHECK THIS
41 leads produced 3 qualified opportunities in the CRM last week, against 11% blended. The value signal sent back to Google still counts all 41 equally.
3One TikTok video holds 61% of channel spendFATIGUE
Nine days of stable delivery with conversion down from 2.4% to 1.1%. A replacement concept is queued and waiting for approval.
Margin floor: Gross profit is 64.5% of attributed revenue today, just under the 65% floor in your constitution. No scaling action will be proposed on this objective until it clears.
Capabilities
What the intelligence layer does.
The Growth Brain
The planner above your ad accounts. It decides which channel gets the next euro, and what that euro is pointed at.
Ask AI
A question resolves into a window, a cohort, an attribution rule and four service calls — and the plan is shown beside the answer.
Actions
Every change to an ad account is an action object: checked against your limits, logged, evidenced and reversible.
Recommendations
A ranked queue of what to do next — each item with its evidence, the spend it affects and the rule it clears.
Forecasts
What a budget is likely to buy over the next 30 days, with the range, the assumptions and the later score.
What Changed
A diff of your advertising since the last read: your changes, the networks' changes, ranked by money at stake.
Why It Changed
Decomposition names the segment carrying a measured difference. It does not prove that segment caused it.
Evidence
Every figure opens into the rows behind it: which service computed it, over which window, under which rule.
Business Objectives
One written objective — outcome, target CAC, maximum CAC, margin floor, markets — that every channel is judged on.
Ask AI
Ask the question you actually have.
A question becomes a window, a cohort, an attribution rule and a set of service calls. The plan is shown beside the answer, so you can disagree with the method rather than only the number.
Ask the Growth Brain
- Why did CAC rise this week?
- Which channel deserves another €5,000?
- Which campaign produces the highest-margin customers?
- Why is Meta outperforming Google after CRM qualification?
- Which creatives are fatigued?
- Should we launch TikTok in Germany?
- Which audience is cheap but low quality?
- Which platform is overclaiming revenue?
Each question becomes an analysis plan across governed metrics. The engines compute the numbers; the model chooses the cuts and writes the explanation around what comes back.
Evidence
Every answer opens.
Recommendation, evidence, confidence, the alternative explanation that was not ruled out, and the guardrail it was checked against.
Behind one answer
- Answer
- Meta. Its customers are credited with €14,800 more collected 90-day revenue than Google's on 15% less spend.
- Evidence
- 311 customers, 90-day window, invoiced value from the finance system, last-non-direct attribution.
- Business impact
- Moving €1,200/day would add an estimated 31 customers this month.
- Confidence
- High — 14 days above the minimum evidence threshold.
- Alternative explanation
- Meta's audience skews to annual plans. Some of the gap is plan mix rather than channel quality.
- Recommended action
- Move €1,200/day from Google Prospecting to Meta Prospecting.
- Constitution check
- Passes — within the €1,500/day movement limit.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]