Written, not charted
Findings arrive ranked, graded and already checked against your limits.
A dashboard answers the question you thought to filter for. Insights runs the other way: each morning the Growth Brain plans the analysis, calls the attribution service, the business metrics service, the budget engine and your finance system, and writes down what moved. Network truth, attributed truth, CRM truth and financial truth stay labelled separately in the text. Every finding arrives with the evidence behind it, a confidence grade and the Campaign Constitution clauses it would touch. You read a page, not a grid.
Every metric rendered at equal weight
Charts render every metric at equal weight and leave the ranking to you. The movement that matters is usually small, inside one segment, on a cut nobody filtered to that morning. By the time it is large enough to show at account level, weeks of spend have already passed through it.
Written first, charted second
Each line states what changed against that metric's own baseline range, how much spend sits behind it and which service returned the figure. Prose can rank findings and name the next step; a column of numbers can only line them up. The chart is there when you want to check the shape of a claim, not as the place you start.
Decisions, with their receipts
The shortlist gives each item the change it would make, the budget engine's expected value for it and the Constitution limit that governs it. Reading the brief executes nothing; approval is the only path from a finding to a change. Approve one and the same evidence bundle follows it into the action log.
What is included
6 capabilities in Insights
Each capability is its own surface, and all of them answer to the same business objective under one set of guardrails.
Daily Brief
Spend, new customers, credited revenue, collected revenue and gross profit, plus the changes large enough to decide on today.
Read moreOpportunities
Ranked by the budget engine's expected value and by evidence grade, not by whichever number happened to move most.
Read moreAnomalies
Spend, delivery, conversion, sales quality and collected revenue, each judged against its own baseline range.
Read moreCreative Opportunities
Format and message combinations the performance data points at, and that nobody has run yet.
Read moreChannel Opportunities
Channels and markets where experiment evidence, not credited performance, supports putting more money in.
Read moreExplain Action
A plain-language account of any proposed or executed action, with the evidence bundle it was decided on attached.
Read moreThe rest of the platform
Ten modules, one decision layer.
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesCampaigns
One canonical campaign intent; per-network adapters render it into the objects Google, Meta, TikTok, LinkedIn and Microsoft accept.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesOne goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]