Each metric is judged against its own normal, not one global rule.
A baseline range is held per metric, per channel, per campaign and per market, with day-of-week and seasonal shape built into it. An anomaly is raised when a value leaves that range with enough volume behind it to be readable. Delivery changes and measurement changes are separated: a conversion drop visible in network truth and attributed truth at once reads differently from one visible in a single layer. Related alerts are folded into one root finding, so a single broken tag does not arrive as forty notifications.
Five surfaces, one detector
Spend pacing, impression and delivery volume, conversion rate, CRM sales quality and collected revenue are watched together. The last two catch what the ad platforms never see: leads that stop turning into opportunities, and orders refunded weeks after the click. A campaign can hold steady on the network's own report while the revenue recorded after it falls.
Measurement faults look different
When attributed conversions fall and network-reported conversions hold, the finding is raised as a measurement fault, not a performance fault. Consent state from your consent platform and tag coverage from your web analytics are read as part of that check. Pausing a healthy campaign over a tracking break is the expensive mistake this avoids.
One root, not forty alerts
Anomalies sharing a time window and a suspected fault are grouped under the finding that explains them. The brief carries the root; affected campaigns and audiences are listed beneath it. Alert volume stays proportional to the number of real events.
In this capability
- Per-metric baseline ranges
- Delivery vs measurement split
- Sales-quality and refund watch
- Root-cause grouping
Insights
The rest of Insights
Daily Brief
Spend, new customers, credited revenue, collected revenue and gross profit, plus the changes large enough to decide on today.
Opportunities
Ranked by the budget engine's expected value and by evidence grade, not by whichever number happened to move most.
Creative Opportunities
Format and message combinations the performance data points at, and that nobody has run yet.
Channel Opportunities
Channels and markets where experiment evidence, not credited performance, supports putting more money in.
Explain Action
A plain-language account of any proposed or executed action, with the evidence bundle it was decided on attached.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
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