Major channels
Google Ads, judged on collected revenue.
Google counts a conversion the moment the form submits. Whether that lead was disqualified on Thursday, or the order behind it refunded three weeks later, is recorded in your CRM and your finance system and never reaches Google's report. Realvertising connects your CRM and your finance system to the account, so every campaign carries a business outcome next to its network number. Budget then moves under the limits written in your Campaign Constitution.
What Google Ads does well
Smart Bidding reads query intent, device, hour and competitive pressure at a speed no external system can match, and Performance Max explores inventory across Search, Shopping, YouTube and Display that manual structures never reach. Realvertising never bids inside those auctions and does not replace Performance Max.
What the Growth Brain adds
- Conversion actions are switched from form fills to the CRM stage that correlates with recorded revenue, so Smart Bidding trains on qualified outcomes.
- Budget moves between Google and other channels on collected revenue from your finance system, not on the ROAS Google reports.
- Customer Match and exclusion lists are refreshed from CRM segments, suppressing existing customers and low-margin cohorts.
- Responsive search assets and asset-group creative are tested on a schedule, and fatigued assets are held out once the evidence threshold is met.
- Search terms and placements that accumulate spend with no revenue recorded after them are added to negatives inside your approval rules.
Google reports the conversion at form submit; the attribution service records the same visit under your own rule, the CRM reports whether it became an opportunity, and the finance system reports what was collected — four numbers shown side by side, never merged into one.
Managed objects
What is coordinated on Google Ads
- Campaign budgets and shared budget caps
- Conversion actions and value rules
- Customer Match and exclusion audience lists
- Asset groups, responsive search assets and sitelinks
- Search term and placement negative lists
One action, in full
The model spots that one Performance Max asset group's credited leads reach opportunity stage well below the account rate, plans the check, and calls the attribution service and the business metrics service for the figures. It proposes moving budget from that asset group to the one with the higher recorded opportunity rate, inside the daily movement cap in your Campaign Constitution, with the evidence attached and the change reversible.
Platform truth vs business truth
Ranked by platform ROAS, Google wins and LinkedIn is last. Ranked by margin, that order is exactly reversed. Neither column is wrong — they answer different questions, which is why the product refuses to collapse them into one score.
| Campaign | Platform | Attributed | Margin |
|---|---|---|---|
| PMax — Annual plansGoogle | 5.1× (highest) | 3.8× | 2.7× |
| Prospecting — ES/DEMeta | 3.4× | 4.6× | 3.9× |
| Video — FoundersTikTok | 2.1× | 3.2× | 2.8× |
| ABM — Mid-marketLinkedIn | 1.8× | 3.7× | 4.1× (highest) |
Adapters
What each network actually permits.
Capabilities differ, and the adapters say so rather than forcing a parity that does not exist.
Adapter capabilities
| Capability | Meta | TikTok | Microsoft | ||
|---|---|---|---|---|---|
| Create and update campaigns | supported | supported | supported | supported | supported |
| Budget changes | supported | supported | supported | supported | supported |
| Creative upload | supported | supported | supported | supported | supported |
| Server-side conversions | supported | supported | supported | supported | supported |
| Conversion adjustments | supported | supported | not supported | not supported | supported |
| Customer-list audiences | supported | supported | supported | supported | supported |
| Offline outcome import | supported | supported | not supported | supported | supported |
Capabilities differ per network and the adapters say so rather than pretending otherwise. Forcing false parity is how an integration page becomes a support ticket.
Other channels
Every channel competes for the same objective.
Meta Ads
Advantage+ keeps exploring creative and audiences. The Growth Brain decides the signal it trains on and the budget it gets.
Facebook Ads
Facebook runs on the same Meta adapter as Instagram. One connection, one token, separate placement and creative decisions.
Instagram Ads
Instagram shares the Meta adapter with Facebook. Separate creative ratios, separate placement reporting, one connection.
TikTok Ads
Smart+ keeps optimising delivery. The Growth Brain feeds it qualified-customer events and decides how much TikTok gets.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]