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Realvertising

By Getelis Ltd

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Governance

Licence state decides what runs, on every network, every day.

Rights expire quietly. A stock licence lapses, a model release ends, a logo is superseded, and the old file keeps serving on three networks because nobody joined the rights record to the ad accounts. Realvertising checks that record before an asset reaches a placement, blocks the ones a territory or channel restriction excludes, and stops delivery when a licence ends. Usage is written back, so your brand asset system can see where every file is live.

In short: Realvertising reads approved logos, imagery and video from your brand asset system together with ownership, licence status, usage restrictions, trademark records and version state, and serves only what those records permit. Where each asset is live, and what was stopped when a licence ended, goes back the other way.

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What it is

A brand asset system holds approved logos, imagery, video and templates alongside the record that governs them: ownership, licence status and expiry, territory and channel scope, usage restrictions, trademarks, and which version supersedes which. Rights questions are answered there.

What Realvertising receives

  • Approved assets and their renditions, in the aspect ratios and formats each network accepts.
  • Ownership and licence status with expiry dates, territory and channel scope.
  • Structured usage restrictions: the markets, placements, audiences and periods an asset may not run in.
  • Trademark records and version state — which asset is current, and which is superseded.

What it sends back

  • A usage record per asset: network, campaign, ad, placement, first served date and current state.
  • A withdrawal confirmation when a licence expires or an asset is superseded, naming every ad that was stopped and when delivery ended.
  • Delivery volume per asset and territory, so a renewal can be argued with the figures the networks reported.

What this lets you ask

Questions this connection makes answerable.

  • Which live ads use an asset whose licence expires in the next thirty days?
  • Is the superseded logo still serving anywhere, and on which network?
  • Where has this licensed image run, in which territories, and how often was it shown?

How it connects

  1. 1Authorise your brand asset system and select the collections Realvertising may draw from.
  2. 2Map licence, territory and restriction fields to enforcement rules; structured fields are enforced, and free-text notes are routed to a human instead.
  3. 3Set expiry behaviour in the Campaign Constitution — stop delivery automatically, or raise an approval with a deadline.

Where it stops

  • Rights decisions are made in your brand asset system. Realvertising enforces the restrictions it can read and grants itself no exception.
  • Only structured restrictions can be enforced. A usage limit written in a comment field is surfaced for review, not applied by machine.
  • Stopping delivery is not undoing it. Withdrawal takes effect at each network's own pace, and the log records the last impression rather than claiming the asset never ran.

Integrations

Everything the Growth Brain can read.

Web analyticsIndependent journey and conversion truth from your own site — held beside network-reported numbers, never merged into them.CRMQualified leads, pipeline and closed-won outcomes become the signal networks optimise toward — not form fills.Finance systemMoney that actually arrived — payments, subscriptions, refunds — becomes the value networks optimise against.Accounting systemGross margin and contribution, as your accountants define them, become the floor under every budget decision.Content platformAd copy is assembled from claims your content platform already approved, and a lapsed claim stops being used.Brand assetsOnly assets with a live licence and the right usage rights reach a placement, and expiry pulls them back out.Consent platformConfigured consent state decides which identifiers may be activated, enforced at every hand-off to a network.Custom APIYour own outcomes and values, posted with an idempotency key and forwarded to the networks as conversion signals.Google AdsOAuth into your manager account, read the campaign tree, write budgets and targets, return conversions keyed by GCLID.MetaSystem User token, Business Manager discovery, budgets written back, and server-side Conversions API events that deduplicate.TikTokBusiness Center OAuth, campaign sync, Events API server events with dedupe, and budgets written under Constitution limits.LinkedInAd account discovery, campaign and creative sync, Lead Gen Form pull, and CRM stages returned through the Conversions API.Microsoft AdsEntra sign-in, account hierarchy sync, offline conversions keyed on MSCLKID, and writes that respect import-managed campaigns.ShopifyOrders, refunds and payouts arrive as commercial outcomes, keyed by order id so a retried webhook cannot count a sale twice.StripePayments, invoices, subscriptions, refunds and payouts ingested on event id, so a replayed webhook never double-counts.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

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No ad spend commitment · Connect one channel to start · [email protected]