Multi-Brand Groups
Six brands, four markets, one margin definition — the one your finance system already owns.
Six brands in four markets usually means six definitions of return on spend and four ways of counting a customer. Realvertising reads the metric definitions your finance system owns and applies them identically across every brand account, so cost per customer and contribution margin can be compared without a reconciliation meeting. Group-level allocation is decided against those comparable figures, while each brand keeps its own floors, protected campaigns and approval rules. Realvertising does not do accounting and does not own the definitions; it applies them consistently and spends against them.
Six brands, four markets, and every one of them calculates return on spend slightly differently. I cannot honestly say which brand deserves the next million, so it goes to whoever presents best.
One metric definition, owned by finance
Revenue recognition, refund treatment, product cost and customer definition come from your finance and accounting systems and are applied the same way to every brand account. Comparisons across brands rest on those records, not on each market's own spreadsheet.
Cross-brand budget moves inside group limits
The group Campaign Constitution sets how much can move between brands in a period and which brands have protected floors, and each brand's own Constitution still applies underneath it. A reallocation that would breach either level is prepared with its evidence and held for approval.
Consent state enforced per brand and market
Your consent platform supplies the configured state for each brand and each market, and that configuration governs which signals are collected, matched and sent onward. Realvertising enforces the policy it is given; it does not run a second policy engine and does not determine what any regulation requires of you.
Discrepancies surface per brand, not blended
A market where platform-reported conversions run well ahead of recorded revenue is identified as that brand's discrepancy, with both layers shown. Group reporting keeps network, attributed, CRM and financial truth apart, because collapsing them is how a weak brand hides inside a strong quarter.
What changes
Realvertising for Multi-Brand Groups
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesPerformance
Four truth layers kept side by side: platform-reported, independently attributed, collected revenue and finance-defined margin.
6 capabilitiesOther solutions
Built for who is asking.
SaaS
Buy trials that reach a third invoice, not trials that reach a signup form.
Ecommerce
Wait for the return window to close before calling a campaign profitable.
B2B
A form fill in March and a won deal in September, connected by one budget decision.
Lead Generation
Every lead sales rejects becomes an exclusion signal in the ad accounts the next day.
Marketing Teams
Replace Monday's five ad managers and one spreadsheet with one decision log you can read.
Growth Teams
A losing variant leaves rotation on its readout date, archived against the hypothesis that proposed it.
Agencies
Twelve clients, twelve sets of limits, and no audience list that crosses between them.
Multi-Brand Groups
Move budget between brands on comparable margin, not on whichever country manager reports first.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]