Channels
Let every network do what it is best at.
Performance Max, Advantage+ and Smart+ are capable systems and nothing here tries to out-bid them inside their own auctions. What they cannot see is each other, or your margin. The control plane decides how much opportunity each network deserves; the network decides how to spend it.
Supported channels
Every channel, one objective.
Google Ads
Performance Max keeps bidding. The Growth Brain sets its budget, its conversion goal and the audiences it may not spend on.
How it worksMeta Ads
Advantage+ keeps exploring creative and audiences. The Growth Brain decides the signal it trains on and the budget it gets.
How it worksFacebook Ads
Facebook runs on the same Meta adapter as Instagram. One connection, one token, separate placement and creative decisions.
How it worksInstagram Ads
Instagram shares the Meta adapter with Facebook. Separate creative ratios, separate placement reporting, one connection.
How it worksTikTok Ads
Smart+ keeps optimising delivery. The Growth Brain feeds it qualified-customer events and decides how much TikTok gets.
How it worksLinkedIn Ads
LinkedIn knows the job title. Your CRM knows which titles appear on closed deals. The Growth Brain puts the second one into the targeting.
How it worksMicrosoft Ads
Microsoft imports your Google structure, then diverges. The Growth Brain runs it as its own channel, on its own numbers.
How it worksPinterest Ads
Pinterest saves now and buys later. The Growth Brain measures it on that horizon, not on a seven-day network window.
How it worksX Ads
X moves fast and reports loosely. The Growth Brain keeps spend bounded and checks every claim against collected revenue.
How it worksChannel API
An adapter interface for networks not listed here. Each declares what it supports; unsupported fields are reported, not faked.
How it worksAllocation
Make channels compete for the same outcome.
A channel that looks expensive on cost per lead can be the one producing the customers worth keeping. The comparison only works when every channel is measured the same way.
Budget allocation
Every channel is measured against the same objective, so the comparison is between businesses won — not between four dashboards that each define success differently.
Budget allocation across four channels against a €140 target cost per customer. Google: €17,200, cost per customer €184, behind. Meta: €19,800, cost per customer €121, ahead. TikTok: €8,000, cost per customer €148, on target. LinkedIn: €5,000, €42k qualified pipeline, on target.
Adapters
What each network actually permits.
Capabilities differ per network, and forcing false parity is how an integrations page becomes a support ticket.
Adapter capabilities
| Capability | Meta | TikTok | Microsoft | ||
|---|---|---|---|---|---|
| Create and update campaigns | supported | supported | supported | supported | supported |
| Budget changes | supported | supported | supported | supported | supported |
| Creative upload | supported | supported | supported | supported | supported |
| Server-side conversions | supported | supported | supported | supported | supported |
| Conversion adjustments | supported | supported | not supported | not supported | supported |
| Customer-list audiences | supported | supported | supported | supported | supported |
| Offline outcome import | supported | supported | not supported | supported | supported |
Capabilities differ per network and the adapters say so rather than pretending otherwise. Forcing false parity is how an integration page becomes a support ticket.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]