Additional channels
Pinterest Ads on a planning horizon.
Pinterest is where people plan, and the distance between the save and the purchase can run for weeks. Pinterest's own delivery is competent at reaching people while that intent is live. Measured in a short window under a last-click rule, the channel looks weak; measured on your recorded purchase lag, often it is not. Realvertising sets the window to match the behaviour and reports what was collected after it.
What Pinterest Ads does well
Pinterest's interest and keyword signals come from people actively planning a purchase, and its delivery system is good at reaching them at that moment. Nothing external improves on that targeting inside Pinterest's own auction.
What the Growth Brain adds
- The attribution window is set to your recorded purchase lag instead of the network default, and the rule in force is stated on every report.
- Conversions API events carry order value and refund status from your finance system.
- Pin creative is built from your brand asset system in the vertical formats Pinterest ranks, and rotated when saves stop being followed by orders.
- Pinterest is compared with faster channels on recorded margin per customer, so a long lag is not mistaken for a weak channel.
- A budget floor in your Campaign Constitution stops a slow channel being switched off on the evidence of one bad week.
Pinterest credits the conversion inside its own window; the attribution service applies your window to the same journey, and the finance system reports revenue collected after it, often in a different week entirely.
Managed objects
What is coordinated on Pinterest Ads
- Campaign and ad group budgets
- Conversions API events and refund status
- Pin creative variants and format sets
- Interest, keyword and customer-list targeting sets
- Suppression lists for existing customers
One action, in full
The model checks whether Pinterest's credited conversions fit your recorded purchase lag, pulling journey timing from the attribution service and order dates from the finance system. It reports that the median gap runs well past the network's default window, so the channel is under-credited under the current rule, and proposes a geo holdout to estimate what the spend is worth.
Platform truth vs business truth
Ranked by platform ROAS, Google wins and LinkedIn is last. Ranked by margin, that order is exactly reversed. Neither column is wrong — they answer different questions, which is why the product refuses to collapse them into one score.
| Campaign | Platform | Attributed | Margin |
|---|---|---|---|
| PMax — Annual plansGoogle | 5.1× (highest) | 3.8× | 2.7× |
| Prospecting — ES/DEMeta | 3.4× | 4.6× | 3.9× |
| Video — FoundersTikTok | 2.1× | 3.2× | 2.8× |
| ABM — Mid-marketLinkedIn | 1.8× | 3.7× | 4.1× (highest) |
Adapters
What each network actually permits.
Capabilities differ, and the adapters say so rather than forcing a parity that does not exist.
Adapter capabilities
| Capability | Meta | TikTok | Microsoft | ||
|---|---|---|---|---|---|
| Create and update campaigns | supported | supported | supported | supported | supported |
| Budget changes | supported | supported | supported | supported | supported |
| Creative upload | supported | supported | supported | supported | supported |
| Server-side conversions | supported | supported | supported | supported | supported |
| Conversion adjustments | supported | supported | not supported | not supported | supported |
| Customer-list audiences | supported | supported | supported | supported | supported |
| Offline outcome import | supported | supported | not supported | supported | supported |
Capabilities differ per network and the adapters say so rather than pretending otherwise. Forcing false parity is how an integration page becomes a support ticket.
Other channels
Every channel competes for the same objective.
Google Ads
Performance Max keeps bidding. The Growth Brain sets its budget, its conversion goal and the audiences it may not spend on.
Meta Ads
Advantage+ keeps exploring creative and audiences. The Growth Brain decides the signal it trains on and the budget it gets.
Facebook Ads
Facebook runs on the same Meta adapter as Instagram. One connection, one token, separate placement and creative decisions.
Instagram Ads
Instagram shares the Meta adapter with Facebook. Separate creative ratios, separate placement reporting, one connection.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]