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Realvertising

By Getelis Ltd

← All channels

Major channels

Microsoft Ads, not a Google copy left running.

Microsoft Advertising is usually set up by importing Google campaigns and then left alone. It is cheaper per click, it reaches searchers Google does not, and its own bidding handles the auction perfectly well. What it does not get is attention. Realvertising runs it as a channel with its own budget case, its own copy and its own revenue record.

Start free How budget moves

What Microsoft Ads does well

Microsoft's bidding and its audience network reach people Google's inventory does not, often at a lower cost per click, and the Google import keeps structures in sync without manual rebuilding. The auction work belongs to Microsoft and stays there.

What the Growth Brain adds

  • Imported campaigns are checked for drift, so Microsoft is not still running the negatives and copy Google had eight months ago.
  • UET conversion goals are mapped to CRM stages and collected values rather than to page views.
  • Cost per customer is compared directly with Google's under one attribution rule, so a cheaper click is tested against the recorded outcome.
  • Syndication partner placements that accumulate spend with no revenue recorded after them are excluded within your approval rules.
  • Ad copy is tested for the Microsoft audience on its own, because imported Google copy was written for a different one.

Microsoft reports a conversion on the UET tag; the attribution service records the session under your own rule, and the CRM shows whether the cheaper click also became a customer who stayed.

Managed objects

What is coordinated on Microsoft Ads

  • Campaign budgets and shared budgets
  • Imported Google structures and their drift from the source
  • UET conversion goals and value rules
  • Customer Match lists and in-market audience attachments
  • Search term negatives and syndication partner exclusions

One action, in full

The model asks the business metrics service for a like-for-like comparison of Microsoft and Google on cost per closed customer, holding the attribution rule constant across both. It reports that Microsoft's clicks cost considerably less while its recorded close rate sits close to Google's, and proposes a budget shift no larger than the daily maximum in your Campaign Constitution.

Demo data

Platform truth vs business truth

Ranked by platform ROAS, Google wins and LinkedIn is last. Ranked by margin, that order is exactly reversed. Neither column is wrong — they answer different questions, which is why the product refuses to collapse them into one score.

CampaignPlatformAttributedMargin
PMax — Annual plansGoogle5.1× (highest)3.8×2.7×
Prospecting — ES/DEMeta3.4×4.6×3.9×
Video — FoundersTikTok2.1×3.2×2.8×
ABM — Mid-marketLinkedIn1.8×3.7×4.1× (highest)

Adapters

What each network actually permits.

Capabilities differ, and the adapters say so rather than forcing a parity that does not exist.

Adapter capabilities

CapabilityGoogleMetaTikTokLinkedInMicrosoft
Create and update campaignssupportedsupportedsupportedsupportedsupported
Budget changessupportedsupportedsupportedsupportedsupported
Creative uploadsupportedsupportedsupportedsupportedsupported
Server-side conversionssupportedsupportedsupportedsupportedsupported
Conversion adjustmentssupportedsupportednot supportednot supportedsupported
Customer-list audiencessupportedsupportedsupportedsupportedsupported
Offline outcome importsupportedsupportednot supportedsupportedsupported

Capabilities differ per network and the adapters say so rather than pretending otherwise. Forcing false parity is how an integration page becomes a support ticket.

Other channels

Every channel competes for the same objective.

Google Ads

Performance Max keeps bidding. The Growth Brain sets its budget, its conversion goal and the audiences it may not spend on.

Meta Ads

Advantage+ keeps exploring creative and audiences. The Growth Brain decides the signal it trains on and the budget it gets.

Facebook Ads

Facebook runs on the same Meta adapter as Instagram. One connection, one token, separate placement and creative decisions.

Instagram Ads

Instagram shares the Meta adapter with Facebook. Separate creative ratios, separate placement reporting, one connection.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

Start free See how it works

No ad spend commitment · Connect one channel to start · [email protected]