Intent above the networks
You describe the outcome once; adapters write it into each network's grammar.
A campaign starts as one intent: the outcome, the market, the economics, the budget, the limits. Adapters render that intent into the objects each network accepts — campaign types, conversion actions, targeting facets, asset formats. Auction-level delivery stays with the networks, and nothing at this level reaches inside a bid. What is decided here is which network holds which share of budget, which business outcome each one is pointed at, and which creative and landing page combinations are live. When a network retires a campaign type or renames a field, the adapter absorbs the change and the intent stands as written.
Rebuilding the same campaign by hand
Teams re-enter one campaign into four ad managers, each with its own naming, conversion actions and audience definitions. The copies drift within weeks, and no two networks are counting the same event. Comparing them after that is arithmetic on incompatible objects.
Intent above, adapters below it
Economics live on the intent; the figures measured against it are produced elsewhere. Spend, credited revenue, CAC and margin are attached by the attribution service, the budget engine, the business metrics service and your finance system. The Growth Brain plans which of those to query and explains what came back; it calculates none of them.
Channels become comparable and edits reversible
Because every live object traces to one intent, a Google asset group and a Meta ad set can be ranked in the same CAC and margin columns. Budget moves between them stay inside Campaign Constitution limits on daily movement, dwell time and protected campaigns. Each edit is logged with the evidence behind it and reverts through the adapter that made it.
What is included
5 capabilities in Campaigns
Each capability is its own surface, and all of them answer to the same business objective under one set of guardrails.
Cross-Channel View
One table for every campaign on every network: spend, credited revenue, profit, CAC, customer quality, creative, landing page.
Read moreCampaign Builder
Brief it in business language; the builder drafts network-specific structures and shows the full diff before anything publishes.
Read moreCampaign Intent
The canonical record of outcome, economics and limits, kept separate from how any network happens to implement it this quarter.
Read moreChannel Adapters
One adapter per network owns auth, object creation, creative upload, targeting translation, reporting and version changes.
Read morePacing
Holds spend to budget and calendar without resetting the learning phase each network runs on new campaigns.
Read moreThe rest of the platform
Ten modules, one decision layer.
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesCreative Intelligence
Concepts, messages and assets keep stable IDs and full histories, so learning survives the file that taught it.
6 capabilitiesOne goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]