A brief written in euros and customers becomes structures in every connected network.
You write the outcome: acquire German ecommerce customers for Product X below EUR 75 CAC on EUR 20,000 this month. The builder records that as a Campaign Intent, then asks each adapter what that market, budget and objective look like in its own network. Google receives conversion actions and asset groups, Meta receives ad sets, LinkedIn receives its own targeting facets. Nothing reaches an ad account until the drafted structures are approved.
The brief carries its own limits
EUR 75 CAC and EUR 20,000 are not notes in a text field; they become the campaign's constraint set. The budget engine holds the monthly figure, pacing holds its daily shape, and the CAC ceiling is checked against the Campaign Constitution before a draft is built. A brief that breaches a standing limit stops at that check rather than after launch.
Structures arrive as a reviewable diff
Before anything reaches a network, the builder lists every object it will create: campaign type, conversion action, audience translation, budget, creative assignment, landing page. Where a network cannot express part of the brief, the adapter marks that line instead of approximating quietly.
Network AI is configured, not bypassed
Where the brief suits it, the builder switches on the network's own automated campaign type and points it at the right conversion signal and budget. Bidding inside the auction stays with the network, which runs on auction data no external system sees. What the builder decides is which network runs which brief, with how much money.
In this capability
- Business-language briefs
- Per-network draft structures
- Pre-publish diff review
- Constitution approval gate
Campaigns
The rest of Campaigns
Cross-Channel View
One table for every campaign on every network: spend, credited revenue, profit, CAC, customer quality, creative, landing page.
Campaign Intent
The canonical record of outcome, economics and limits, kept separate from how any network happens to implement it this quarter.
Channel Adapters
One adapter per network owns auth, object creation, creative upload, targeting translation, reporting and version changes.
Pacing
Holds spend to budget and calendar without resetting the learning phase each network runs on new campaigns.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]