Intelligence

The second opinion every network number is checked against.

Every ad network reports on its own work. Your web analytics sees the visit from outside that reporting: the source the landing request carried, the pages the journey crossed, the conversions your site itself observed. Realvertising holds that as attributed truth, credited under the rule you select, and never averages it with network-reported figures. The attribution service computes those numbers; the Growth Brain plans the analysis and explains what moved.

In short: Realvertising reads sessions, journeys, landing-page performance and independently attributed conversions from your web analytics, and keeps that attributed truth as its own layer beside what each network reports. Media cost, decisions and landing-page test assignments are written back, so your analytics carries spend and changes on the same timeline as traffic.

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What it is

A first-party web analytics platform records what happens on your own site: the source a landing request carried, the pages a journey crossed, and the conversions the site observed for itself. Its attribution model distributes credit under a rule you configure there, independently of any ad network's reporting.

What Realvertising receives

Landing requests with click identifiers and campaign parameters, resolved to channel, campaign and ad.
Journey paths across sessions — first, assisting and last touch — each credited under the attribution rule named on the report.
Landing-page performance per route template: entry rate, engagement, conversion rate, and the conversions recorded after each variant.
Traffic-quality classification and deployment markers, so a conversion-rate move can be read against automation or a release before it is read against the ads.

What it sends back

Media cost by day, channel, campaign and ad, so spend sits on the same timeline as sessions inside your analytics.
Every Growth Brain action as a timeline annotation — budget moved, campaign paused, audience suppressed, creative rotated — with the evidence identifier attached.
Landing-page test assignment per visit, so your analytics can segment a page test by the arm the visitor was routed into.

What this lets you ask

Questions this connection makes answerable.

Which landing pages turn paid clicks into conversions our own site recorded, and which only collect them?
Where does a network report more conversions than our analytics credited to the same campaign?
Did the conversion-rate drop start with the campaign change, or with the release that shipped the same afternoon?

How it connects

1Authorise your web analytics workspace and select the properties whose sessions Realvertising reads.
2Confirm the attribution rule and lookback window this connection reports under; the rule's name is printed on every figure that uses it.
3Keep auto-tagging and UTM parameters on your ad URLs, then read the join rate on the connection page before any budget decision leans on it.

Where it stops

Attribution distributes credit under the rule you chose. It does not say what would have happened without the channel — that answer comes from a holdout or geo test, and the two kinds of number stay on separate lines.
Sessions collection never saw cannot be credited. Blocked scripts, stripped identifiers and offsite conversions lower the join rate, which is reported as a percentage rather than modelled away.
The attribution model belongs to your analytics and to the attribution service. Realvertising reads the result and names the rule; it computes no private figure of its own.

Integrations

Everything the Growth Brain can read.

Web analyticsIndependent journey and conversion truth from your own site — held beside network-reported numbers, never merged into them.CRMQualified leads, pipeline and closed-won outcomes become the signal networks optimise toward — not form fills.Finance systemMoney that actually arrived — payments, subscriptions, refunds — becomes the value networks optimise against.Accounting systemGross margin and contribution, as your accountants define them, become the floor under every budget decision.Content platformAd copy is assembled from claims your content platform already approved, and a lapsed claim stops being used.Brand assetsOnly assets with a live licence and the right usage rights reach a placement, and expiry pulls them back out.Consent platformConfigured consent state decides which identifiers may be activated, enforced at every hand-off to a network.Custom APIYour own outcomes and values, posted with an idempotency key and forwarded to the networks as conversion signals.Google AdsOAuth into your manager account, read the campaign tree, write budgets and targets, return conversions keyed by GCLID.MetaSystem User token, Business Manager discovery, budgets written back, and server-side Conversions API events that deduplicate.TikTokBusiness Center OAuth, campaign sync, Events API server events with dedupe, and budgets written under Constitution limits.LinkedInAd account discovery, campaign and creative sync, Lead Gen Form pull, and CRM stages returned through the Conversions API.Microsoft AdsEntra sign-in, account hierarchy sync, offline conversions keyed on MSCLKID, and writes that respect import-managed campaigns.ShopifyOrders, refunds and payouts arrive as commercial outcomes, keyed by order id so a retried webhook cannot count a sale twice.StripePayments, invoices, subscriptions, refunds and payouts ingested on event id, so a replayed webhook never double-counts.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

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No ad spend commitment · Connect one channel to start · [email protected]