Creative with memory
The idea outlives the ad object that carried it.
A concept is a claim about why someone buys. Realvertising gives concepts, messages, assets and every variant derived from them stable identities, and keeps the derivation edges between them, so a square image, its 9:16 cut and the TikTok script reusing the same claim all report back to one concept. Figures are attached to those IDs by the attribution service and the business metrics service, with network, attributed, CRM and financial layers kept apart and never blended into one score. The model reads that record, chooses which comparison to run and writes the next brief; it does not produce the numbers it quotes. Creative changes reach a network as actions under the Campaign Constitution: approved, logged, reversible.
Ad IDs forget, ideas do not
A paused ad takes its history with it, and a re-upload starts from nothing on the network. Judged that way, a claim that ran on LinkedIn in March and on Meta in June reads as two unrelated files. The second test is credited to a new object, and you pay a second time for a lesson already on record.
A graph, not a folder of files
Concepts, messages, copy variants, visual assets, videos, formats, channel variants, landing-page variants, audiences and campaigns are nodes, and derivation is an edge between them. When an adapter recreates an ad object on a network, the new network ID binds to the existing variant node, so the record continues across the break instead of restarting.
Each brief starts from evidence
A new brief opens with the concept's record rather than a blank page: which claim holds with which audience, which assets are still licensed, which variants are fatiguing and on which signal. Retiring a tired file then stops meaning you retire the claim it carried.
What is included
6 capabilities in Creative Intelligence
Each capability is its own surface, and all of them answer to the same business objective under one set of guardrails.
Creative Graph
Ten node types and the edges between them, so every variant knows which concept it came from and where it ran.
Read moreMessage Concepts
Learning at the idea level: which claim holds with which buyer, kept separate from the file that carried it.
Read moreAsset Library
Approved assets arrive from your brand asset system with ownership, licence status and usage limits still attached.
Read moreGeneration
Channel-native drafts from an approved brief: Google headlines, Meta and Reels briefs, TikTok scripts, LinkedIn copy.
Read moreCreative Fatigue
Five signals read together: post-click conversion, frequency, CTR, CPM at stable audience, outcomes at stable delivery.
Read moreCreative Briefs
Messaging from your content platform, cleared assets and the recorded performance, assembled before anything is written.
Read moreThe rest of the platform
Ten modules, one decision layer.
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesCampaigns
One canonical campaign intent; per-network adapters render it into the objects Google, Meta, TikTok, LinkedIn and Microsoft accept.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesOne goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]