Licence status travels with the file.
Realvertising reads authorised assets from your brand asset system and keeps a reference to them, not a second copy of your brand truth. Each asset node carries ownership, licence status, expiry and usage restrictions exactly as they are set in that system. Realvertising enforces the restrictions it is given; it does not decide what your rights permit, and it does not become a second place where assets are approved.
Withdrawal propagates in one direction
An asset pulled or expired in your brand asset system is marked unusable here on the next sync. Nothing flows the other way: approvals, ownership and rights stay where your team already manages them.
Restrictions bind generation and briefs
Market limits, talent release windows and placement restrictions are read before a brief is assembled, so an asset that cannot run in a market or a format is never offered for it. The restriction is shown with the source field it came from rather than as a bare block.
Expiry has a traceable blast radius
From one asset node the graph walks every copy variant, video cut, channel variant and live campaign object built on it. Pausing those is an action under the Campaign Constitution, with the approval rules you set, full logging and a reversal path.
In this capability
- Approved-asset sync
- Licence and expiry fields
- Usage-restriction enforcement
- Asset-to-variant traversal
Creative Intelligence
The rest of Creative Intelligence
Creative Graph
Ten node types and the edges between them, so every variant knows which concept it came from and where it ran.
Message Concepts
Learning at the idea level: which claim holds with which buyer, kept separate from the file that carried it.
Generation
Channel-native drafts from an approved brief: Google headlines, Meta and Reels briefs, TikTok scripts, LinkedIn copy.
Creative Fatigue
Five signals read together: post-click conversion, frequency, CTR, CPM at stable audience, outcomes at stable delivery.
Creative Briefs
Messaging from your content platform, cleared assets and the recorded performance, assembled before anything is written.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]