The claim is the unit of learning.
A concept is a claim about why someone should buy. A message is one way of stating that claim, and a copy variant is one way of writing the message. Realvertising groups every variant under the concept it expresses, so evidence accumulates across formats, channels and campaign generations rather than ending with each ad object. A finding takes this shape: with IT buyers, the operational-control message is credited with a lower cost per qualified opportunity than the lower-price message, across the networks where both ran.
Evidence crosses channels by design
The same claim tested as a LinkedIn single image, a Meta video and a TikTok script rolls up to one concept record. Per-network breakdowns stay visible underneath it, which is how you see whether a claim travels or only holds in one placement.
The comparison is computed, then explained
Cost per qualified opportunity, cost per customer and collected revenue recorded against each concept come from the business metrics service and your finance system, layer by layer. The model chooses which comparison to run and puts the result into words; it does not produce the figures it is reading.
Rejected claims stay on the record
Concepts that lost their comparison are kept and marked, so generation does not re-propose them next quarter as if they were new. Reviving one is allowed, requires the evidence threshold set in the Campaign Constitution, and is logged with who decided it.
In this capability
- Concept-level rollups
- Per-audience claim evidence
- Cross-network comparison
- Retired-claim suppression
Creative Intelligence
The rest of Creative Intelligence
Creative Graph
Ten node types and the edges between them, so every variant knows which concept it came from and where it ran.
Asset Library
Approved assets arrive from your brand asset system with ownership, licence status and usage limits still attached.
Generation
Channel-native drafts from an approved brief: Google headlines, Meta and Reels briefs, TikTok scripts, LinkedIn copy.
Creative Fatigue
Five signals read together: post-click conversion, frequency, CTR, CPM at stable audience, outcomes at stable delivery.
Creative Briefs
Messaging from your content platform, cleared assets and the recorded performance, assembled before anything is written.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]