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Realvertising

By Getelis Ltd

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Revenue

Optimise on revenue that cleared, and adjust when it comes back.

Platforms optimise toward the value you send them. Send order value and you buy orders; send collected revenue net of refunds and you buy customers who pay. Your finance system is where that distinction already lives — invoices raised, payments settled, subscriptions renewed, credit notes issued. Realvertising reads those outcomes, keeps them as financial truth, and the budget engine uses them to judge spend.

In short: Realvertising reads customers, invoices, payments, subscriptions, refunds and credits from your finance system, and holds collected revenue as the financial layer of truth, separate from network-reported and attributed figures. Realised values are forwarded to the ad networks as conversion values, and refunds go out as adjustments rather than being quietly dropped.

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What it is

A finance system keeps the commercial record: customers, invoices issued, payments settled, subscriptions, refunds and credit notes. Revenue that cleared, and revenue that came back, are both known there first.

What Realvertising receives

  • Customer records with first payment date, currency and payment terms.
  • Invoices issued and their state, with amounts, tax treatment and due dates exactly as your finance system holds them.
  • Payments settled and part-settled, including failed and retried collections.
  • Subscription events — start, upgrade, downgrade, renewal, pause, cancellation — together with refunds and credit notes and the dates they took effect.

What it sends back

  • Realised value to Google, Meta, TikTok, LinkedIn and Microsoft as the conversion value for the matching click or lead, replacing order value wherever the Constitution says to optimise on collected revenue.
  • Refund and credit adjustments as restated conversion values, so a network credited with March revenue also receives the March credit note.
  • An acquisition reference on the customer record: credited channel, campaign and landing page, with the attribution rule named alongside.

What this lets you ask

Questions this connection makes answerable.

  • Which channels are credited with customers whose second invoice is paid?
  • What share of last quarter's credited revenue was refunded, and which campaigns carried it?
  • How far apart are network-reported revenue and revenue that cleared the bank for the same campaign?

How it connects

  1. 1Authorise your finance system in read mode and select the entities and currencies Realvertising reads.
  2. 2Choose the value definition each network optimises against — invoiced, collected, or collected net of refunds — and record that choice in the Campaign Constitution.
  3. 3Set the restatement window: how far back a refund reopens an outcome already sent to a network, and whether that adjustment needs an approval.

Where it stops

  • Invoices, payments and tax treatment are owned by your finance system. Realvertising reads amounts and never posts, edits or reconciles them.
  • Collected revenue arrives late by nature. Recent days are labelled provisional, and the Constitution's minimum-evidence rule can hold an action until the money lands.
  • Adjustments land at each network's own speed, inside its own restatement window. Where a network refuses a late adjustment, the difference is shown rather than absorbed.

Integrations

Everything the Growth Brain can read.

Web analyticsIndependent journey and conversion truth from your own site — held beside network-reported numbers, never merged into them.CRMQualified leads, pipeline and closed-won outcomes become the signal networks optimise toward — not form fills.Finance systemMoney that actually arrived — payments, subscriptions, refunds — becomes the value networks optimise against.Accounting systemGross margin and contribution, as your accountants define them, become the floor under every budget decision.Content platformAd copy is assembled from claims your content platform already approved, and a lapsed claim stops being used.Brand assetsOnly assets with a live licence and the right usage rights reach a placement, and expiry pulls them back out.Consent platformConfigured consent state decides which identifiers may be activated, enforced at every hand-off to a network.Custom APIYour own outcomes and values, posted with an idempotency key and forwarded to the networks as conversion signals.Google AdsOAuth into your manager account, read the campaign tree, write budgets and targets, return conversions keyed by GCLID.MetaSystem User token, Business Manager discovery, budgets written back, and server-side Conversions API events that deduplicate.TikTokBusiness Center OAuth, campaign sync, Events API server events with dedupe, and budgets written under Constitution limits.LinkedInAd account discovery, campaign and creative sync, Lead Gen Form pull, and CRM stages returned through the Conversions API.Microsoft AdsEntra sign-in, account hierarchy sync, offline conversions keyed on MSCLKID, and writes that respect import-managed campaigns.ShopifyOrders, refunds and payouts arrive as commercial outcomes, keyed by order id so a retried webhook cannot count a sale twice.StripePayments, invoices, subscriptions, refunds and payouts ingested on event id, so a replayed webhook never double-counts.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

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No ad spend commitment · Connect one channel to start · [email protected]