Measure the outcome
A campaign is only performing when the money arrives.
Ad platforms report the conversions they can see and credit themselves accordingly. Realvertising keeps that number and sets three others beside it: independently attributed conversions, collected revenue read back from the systems that recorded it, and margin under your finance system's own definition. All four stay separate at every level of the account — channel, campaign, ad group, creative, audience. Where a holdout or geo test has run, an incremental view sits alongside them, labelled as experiment evidence and kept out of the attribution columns. Each layer names the system it came from and the rule it was built under, so any figure can be traced back to its source in one step.
One number hides the disagreement
Blending platform, attributed and collected figures into a single ROAS destroys the only signal worth having. A channel reporting 6.2x while collected revenue supports 2.1x is a specific, fixable problem with a name. Averaged, it becomes a mediocre number nobody can act on.
Deterministic services own every number
The attribution service assigns credit under the rule you selected. The business metrics service computes CAC, payback and cohort value; your finance system defines margin and the finance connection returns it. The Growth Brain plans which of these to query and explains what came back, and derives no figure of its own.
Budget decisions survive the month-end
Because the budget engine reads collected revenue and finance-defined margin, allocation stops drifting toward whichever channel reports most generously. Refunds, cancellations and failed payments land in the same series as the orders they reverse. A campaign that looked profitable in week one and unwound by week six shows as one curve instead of two contradictory reports.
What is included
6 capabilities in Performance
Each capability is its own surface, and all of them answer to the same business objective under one set of guardrails.
True ROAS
Platform-reported, attributed, collected and margin ROAS side by side, plus incremental where an experiment exists.
Read moreCAC
Acquisition cost measured against customers your CRM confirms, not conversion actions a platform counted.
Read morePipeline
Qualified pipeline, opportunity value, won revenue and sales velocity, held per channel, campaign and creative.
Read moreRevenue
Collected revenue read from the commercial systems that recorded it, with refunds and failed payments included.
Read moreMargin
Margin measured with your finance system's definitions. Realvertising reads them and does not author them.
Read moreCustomer Value
Cohorts by channel, campaign, creative and audience, tracked at 30, 60 and 90 days.
Read moreThe rest of the platform
Ten modules, one decision layer.
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesCampaigns
One canonical campaign intent; per-network adapters render it into the objects Google, Meta, TikTok, LinkedIn and Microsoft accept.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesOne goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]