Your finance team owns the definition.
Gross, contribution and net margin mean different things in different companies, and one team gets to decide which. Realvertising takes the margin definition and the resulting figures from your finance system, applies them to campaign-level revenue, and shows what is left after media cost. Cost of goods, shipping, payment fees, returns provisions and fulfilment stay defined where they are already maintained. Realvertising performs no accounting and holds no opinion on how margin should be calculated.
Ad spend is a line inside the margin
Campaign revenue is carried at its finance-defined margin before media cost is subtracted, so the figure you act on is the profit that survived the spend. A 4x return on a 20% margin product loses money; the same return at 70% is excellent. Channels ranked on revenue alone get funded on the wrong half of that arithmetic.
Margin varies by what sold
Product and category margin flows through to the campaign, creative and audience credited with the order, so a campaign credited with the low-margin half of the catalogue is visible without anyone building a spreadsheet. Mix shifts hiding inside a stable ROAS surface here first. Feed-driven shopping campaigns are where the two diverge most.
Minimum margin is a hard limit
The Campaign Constitution holds a minimum margin per account or segment, and the budget engine will not propose an allocation that breaches it. A campaign falling below has its increases blocked and the breach recorded with the figures that triggered it. The limit is yours to set and change; only the enforcement is automatic.
In this capability
- Finance-owned margin definitions
- Margin after media cost
- Product-mix flow-through
- Minimum-margin floor enforcement
Performance
The rest of Performance
True ROAS
Platform-reported, attributed, collected and margin ROAS side by side, plus incremental where an experiment exists.
CAC
Acquisition cost measured against customers your CRM confirms, not conversion actions a platform counted.
Pipeline
Qualified pipeline, opportunity value, won revenue and sales velocity, held per channel, campaign and creative.
Revenue
Collected revenue read from the commercial systems that recorded it, with refunds and failed payments included.
Customer Value
Cohorts by channel, campaign, creative and audience, tracked at 30, 60 and 90 days.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]