The platform
Ten modules, one decision layer.
The networks run their auctions. Everything here decides what those auctions should be pointed at — which channel earns the next euro, which audience to stop paying for, which creative is finished, and which of four readings of the same campaign the objective says is the one that counts.
Modules
10 modules, 55 capabilities
Each module is its own surface, and all of them answer to the same business objective under one set of guardrails.
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesCampaigns
One canonical campaign intent; per-network adapters render it into the objects Google, Meta, TikTok, LinkedIn and Microsoft accept.
5 capabilitiesBudget
Networks keep bidding. The budget engine solves how much opportunity each one gets, against the objective you set.
5 capabilitiesCreative Intelligence
Concepts, messages and assets keep stable IDs and full histories, so learning survives the file that taught it.
6 capabilitiesAudiences
Audience decisions built on what leads become — qualified, closed, retained or refunded — not on what the platform can see.
5 capabilitiesExperiments
Attribution assigns credit. A holdout estimates what would have happened without the campaign; both stay on the record.
6 capabilitiesPerformance
Four truth layers kept side by side: platform-reported, independently attributed, collected revenue and finance-defined margin.
6 capabilitiesAttribution
Four layers kept apart: network-reported, independently attributed, CRM-qualified, finance-collected. The objective picks the primary.
5 capabilitiesAutopilot
Three modes, account-level hard limits, a policy check before every write, an append-only change log and five scoped stops.
6 capabilitiesInsights
Written analysis of what moved, what the engines say it is worth and what to approve — ranked before you open a chart.
6 capabilitiesThe four truth layers
Four readings of the same campaign.
They are never averaged into one score. The distance between them is usually the finding.
Network truth
What the ad platform reports: spend, delivery, placements, impressions, clicks and the conversions it attributes to itself.
Blind spot: Whether the conversion survived qualification, the refund window, or contact with your sales team.
Attributed truth
Independent journey attribution from your web analytics: which touches preceded the outcome, under a rule you chose rather than one the network chose.
Blind spot: What would have happened without the campaign. Credit is not cause; only an experiment estimates that.
CRM truth
What your sales team did with the lead: qualified, progressed, won or rejected, with the pipeline value attached.
Blind spot: Whether the invoice was ever paid, and what the customer cost to serve.
Financial truth
Collected revenue, refunds, recognised measures and contribution margin, read from the systems that record them.
Blind spot: Everything before the sale — which is most of what advertising can actually change.
Connected systems
What the Growth Brain reads.
No connection is required to start. Each one narrows what the system has to guess at, and the product says which answers it cannot give you without them.
What the Growth Brain reads
Brand assets
Approved logos, licence status and usage restrictions
Content platform
Product facts, approved claims and message pillars
Ad networks
Spend, delivery, placements and network-reported outcomes
Web analytics
Traffic quality, journeys and independent attribution
CRM
Lead quality, opportunities and won revenue
Finance
Customers, invoices, payments and refunds
Accounting
Recognised revenue, cost and contribution margin
Consent platform
Configured consent state and activation permission
None of these is required to start. Each one connected narrows what the system has to guess at, and the product says which answers it cannot give you without them.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]