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Realvertising

By Getelis Ltd

← All channels

Major channels

Meta Ads, trained on customers rather than leads.

Meta's delivery system tests combinations of creative, placement and audience at a volume no team could run by hand. It optimises toward the event you send it, which in most accounts is a lead or an add-to-cart. Realvertising changes what gets sent: opportunity stage and collected value from your CRM and your finance system, pushed through the Conversions API. Creative supply and cross-channel budget sit one level above the account, in the Control Plane.

Start free How budget moves

What Meta Ads does well

Advantage+ shopping and Advantage+ audiences find pockets of demand across Facebook, Instagram and Meta's other surfaces that manual targeting misses, and Meta's ranking runs inside its own auction at a speed nothing external could replace. That work stays with Meta.

What the Growth Brain adds

  • Conversions API events carry CRM stage and collected value, so Advantage+ optimises toward buyers instead of form fills.
  • Creative is built and rotated from your brand asset system, with fatigue detected from frequency and a declining credited conversion rate.
  • Exclusion audiences suppress existing customers, refund-heavy cohorts and any segment your consent platform reports as unavailable.
  • Meta's reported ROAS is checked daily against the attribution service and the finance system, and the gap is published rather than averaged away.
  • Budget moves between Meta and other channels on recorded margin, under the daily movement limits in your Campaign Constitution.

Meta credits a purchase inside its own click window; the attribution service applies your rule to the same session, the CRM says whether the order stuck, and the finance system says what was collected after refunds.

Managed objects

What is coordinated on Meta Ads

  • Campaign and ad set budgets
  • Conversions API events and their value mapping
  • Custom, lookalike and suppression audiences
  • Creative variants across Feed, Reels and Stories
  • Placement allocation and frequency caps

One action, in full

Frequency on a Reels-heavy ad set crosses the threshold in your Campaign Constitution while its credited conversion rate declines day after day, so the model plans a refresh and requests new variants built from approved brand assets. It pauses the fatigued variant, launches the replacements at the same budget, and records the before and after so the swap can be reversed.

Demo data

Platform truth vs business truth

Ranked by platform ROAS, Google wins and LinkedIn is last. Ranked by margin, that order is exactly reversed. Neither column is wrong — they answer different questions, which is why the product refuses to collapse them into one score.

CampaignPlatformAttributedMargin
PMax — Annual plansGoogle5.1× (highest)3.8×2.7×
Prospecting — ES/DEMeta3.4×4.6×3.9×
Video — FoundersTikTok2.1×3.2×2.8×
ABM — Mid-marketLinkedIn1.8×3.7×4.1× (highest)

Adapters

What each network actually permits.

Capabilities differ, and the adapters say so rather than forcing a parity that does not exist.

Adapter capabilities

CapabilityGoogleMetaTikTokLinkedInMicrosoft
Create and update campaignssupportedsupportedsupportedsupportedsupported
Budget changessupportedsupportedsupportedsupportedsupported
Creative uploadsupportedsupportedsupportedsupportedsupported
Server-side conversionssupportedsupportedsupportedsupportedsupported
Conversion adjustmentssupportedsupportednot supportednot supportedsupported
Customer-list audiencessupportedsupportedsupportedsupportedsupported
Offline outcome importsupportedsupportednot supportedsupportedsupported

Capabilities differ per network and the adapters say so rather than pretending otherwise. Forcing false parity is how an integration page becomes a support ticket.

Other channels

Every channel competes for the same objective.

Google Ads

Performance Max keeps bidding. The Growth Brain sets its budget, its conversion goal and the audiences it may not spend on.

Facebook Ads

Facebook runs on the same Meta adapter as Instagram. One connection, one token, separate placement and creative decisions.

Instagram Ads

Instagram shares the Meta adapter with Facebook. Separate creative ratios, separate placement reporting, one connection.

TikTok Ads

Smart+ keeps optimising delivery. The Growth Brain feeds it qualified-customer events and decides how much TikTok gets.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

Start free See how it works

No ad spend commitment · Connect one channel to start · [email protected]