Type the question you would send to an analyst. Get the analysis an analyst would run.

Ask AI reads your question, decides which analysis answers it, and calls the services that hold the numbers. The attribution service supplies credit, the business metrics service supplies CAC and ROAS, your CRM supplies lead and opportunity quality, your finance system supplies collected revenue and margin. The model assembles and explains the answer; it computes no part of it. Where the four layers disagree, the answer shows the disagreement instead of averaging it away.

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In practice

Demo data

Why is Meta outperforming Google after CRM qualification?

Because the gap only appears once the CRM is counted. Google recorded 41 leads last week and the CRM qualified 3 of them, while Meta's leads qualify at roughly the 11% blended rate and its customers sit at a CAC of €121 against Google's €184. Evidence: the 14-day metrics window, CRM opportunity stages, and invoiced value from your finance system, under the last-non-direct rule. Business impact: Google's bid strategy is being paid for form fills that rarely become opportunities, across €17,200 a month. Confidence is high on the CAC gap and medium on the qualification rate, because 41 leads is a thin week. One alternative explanation is that Google's mix leaned on a broad-match campaign that ran a new landing page for four of those days. Recommended action is ACT-2294: change the value signal sent back to Google from Lead to Qualified Opportunity. Constitution check passes — scaling needs 30 qualified outcomes and 34 are recorded.

A question becomes a query plan

"Why is Meta outperforming Google after qualification?" resolves into a window, a cohort, an attribution rule and four service calls. The plan is shown next to the answer, so you can see what was counted before you decide whether to trust the conclusion.

Four layers, never one score

Platform ROAS of 5.1, attributed 3.8 and margin 2.7 are three answers to three different questions about the same campaign. Ask AI returns all three and names which one your objective is actually judged on.

Follow-ups keep the context

Narrow to Germany, stretch the window to 90 days, or switch the attribution rule, and the same plan re-runs against the same services. Nothing is re-estimated in conversation — every follow-up goes back to the metrics layer.

Demo data

Behind one answer

Answer: Meta. Its customers are credited with €14,800 more collected 90-day revenue than Google's on 15% less spend.
Evidence: 311 customers, 90-day window, invoiced value from the finance system, last-non-direct attribution.
Business impact: Moving €1,200/day would add an estimated 31 customers this month.
Confidence: High — 14 days above the minimum evidence threshold.
Alternative explanation: Meta's audience skews to annual plans. Some of the gap is plan mix rather than channel quality.
Recommended action: Move €1,200/day from Google Prospecting to Meta Prospecting.
Constitution check: Passes — within the €1,500/day movement limit.

Intelligence

The rest of the intelligence layer

The Growth Brain

The planner above your ad accounts. It decides which channel gets the next euro, and what that euro is pointed at.

Ask AI

A question resolves into a window, a cohort, an attribution rule and four service calls — and the plan is shown beside the answer.

Actions

Every change to an ad account is an action object: checked against your limits, logged, evidenced and reversible.

Recommendations

A ranked queue of what to do next — each item with its evidence, the spend it affects and the rule it clears.

Forecasts

What a budget is likely to buy over the next 30 days, with the range, the assumptions and the later score.

What Changed

A diff of your advertising since the last read: your changes, the networks' changes, ranked by money at stake.

Why It Changed

Decomposition names the segment carrying a measured difference. It does not prove that segment caused it.

Evidence

Every figure opens into the rows behind it: which service computed it, over which window, under which rule.

Business Objectives

One written objective — outcome, target CAC, maximum CAC, margin floor, markets — that every channel is judged on.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

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