Allocate by outcome
The next euro follows collected revenue, not the report that claims it.
Cross-network budget is the one allocation no ad network can make for you. Realvertising holds that decision — how much opportunity each channel gets this period — and the budget engine solves it deterministically. The Growth Brain plans the analysis, calls the engine and explains in your own business terms why the split changed. Inside the auctions nothing changes: Google, Meta and TikTok keep bidding, and Performance Max, Advantage and Smart+ keep doing their work. What changes is how much each of them has to work with, and toward which outcome.
Platform numbers are not comparable
Every network grades its own work inside its own attribution window, and two of them will claim the same conversion. A split made from those reports drifts toward whichever platform counts most generously. Blending them into one score hides the same problem behind a tidier chart.
Four truth layers, one allocation
Network truth, attributed truth, CRM truth and financial truth enter the solve as four separate inputs and are never flattened into a single score. The engine solves against the objective you chose — cost per customer, contribution, revenue — inside the spend limits, CAC ceilings and protected campaigns set in your Campaign Constitution. Where the layers disagree, the disagreement is printed on the split rather than averaged away.
Spend that follows realised value
Allocation weighs what your CRM and your finance system recorded in the weeks after the spend, not only what a platform reported on the day. Pacing holds the period budget while the mix changes underneath it, and the exploration reserve keeps untested channels, offers and markets funded. Each move lands in bounded daily steps, evidenced and reversible, so a wrong call is unwound the same day rather than found at quarter end.
What is included
5 capabilities in Budget
Each capability is its own surface, and all of them answer to the same business objective under one set of guardrails.
Allocation
Cross-channel allocation solved against the objective you chose, inside the spend and CAC limits you set.
Read morePacing
Daily and monthly pacing that keeps delivery inside the period budget without end-of-month starvation.
Read moreProfit Optimization
With finance data connected, allocation optimises on contribution and margin instead of on revenue.
Read moreChannel Reallocation
Spend moves between channels in bounded daily steps, inside thresholds you configure, never in one jump.
Read moreExplore / Exploit
A standing exploration reserve keeps new channels, audiences, offers, markets and landing pages funded.
Read moreThe rest of the platform
Ten modules, one decision layer.
Growth Brain
Ranks the next euro and the next action across every channel, against your goal, your guardrails and your margin.
5 capabilitiesCampaigns
One canonical campaign intent; per-network adapters render it into the objects Google, Meta, TikTok, LinkedIn and Microsoft accept.
5 capabilitiesCreative Intelligence
Concepts, messages and assets keep stable IDs and full histories, so learning survives the file that taught it.
6 capabilitiesOne goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]