Money moves in steps the networks can absorb.
A large overnight budget change resets learning and makes the following week's data unreadable. Reallocation moves spend in increments bounded by the daily movement threshold in your Campaign Constitution — a percentage, an absolute amount, or both. Each step is applied by the action service, logged with the evidence behind it, and reversible to the state before it. If the evidence weakens part-way through, the remaining steps do not run.
One jump ruins the read
Halving one channel and doubling another changes two variables at once, so next week cannot tell you which of the two moves was right. Networks also re-enter learning after a large change, so the first days of new data describe the disruption rather than the channel. Stepped movement keeps the before-and-after comparison usable.
The threshold is an account setting
Daily movement limits are configured per account and per campaign; the model never sets them at runtime. A step that would exceed the limit is truncated to it, or held for approval where the Constitution requires one. Protected campaigns sit outside reallocation altogether.
Every step is reversible by construction
Each step stores the prior state, the inputs behind the decision and the identity that approved it. Reverting restores the earlier split in one action, which is itself logged. Minimum evidence rules mean a step with too little supporting signal is never proposed in the first place.
In this capability
- Bounded daily steps
- Per-campaign thresholds
- Approval gates
- One-action revert
Budget
The rest of Budget
Allocation
Cross-channel allocation solved against the objective you chose, inside the spend and CAC limits you set.
Pacing
Daily and monthly pacing that keeps delivery inside the period budget without end-of-month starvation.
Profit Optimization
With finance data connected, allocation optimises on contribution and margin instead of on revenue.
Explore / Exploit
A standing exploration reserve keeps new channels, audiences, offers, markets and landing pages funded.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]