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Intelligence

Generated copy, restricted to claims somebody already approved.

Creative generation is one capability inside a coordination system, and it is only as safe as the source it draws from. Your content platform holds the facts that are true, the claims that passed review, the pillars each audience responds to, and the words your market uses. Realvertising composes ad variants and landing-page tests from that material, carries any required qualifier with the claim, and refuses a claim whose approval has lapsed. What ran, where it ran and what followed is written back per asset.

In short: Realvertising reads verified product facts, approved claims, message pillars, audience language and landing-page content from your content platform, and generates ad variants and page tests only from that material. Usage and outcome history goes back per asset, so each claim carries the record of where it ran and what was recorded afterwards.

What it is

A content platform is the source of approved words: verified product facts, claims that passed review, message pillars per audience, the language a market actually uses, and the content each landing page renders. Approval state, version and expiry are tracked there.

What Realvertising receives

  • Verified product facts with effective dates — specifications, pricing structure, availability and terms.
  • Approved claims with approval state, expiry, and any qualifier that must appear alongside them.
  • Message pillars and audience language, including the phrasing each segment uses for the same problem.
  • Landing-page content by route, with the performance history already held against each asset.

What it sends back

  • A usage record per asset: which network, campaign, ad and landing-page variant carried it, and from when.
  • Delivery and outcome history per claim — impressions, engaged sessions, and the conversions recorded after each variant, credited under the named rule.
  • A fatigue signal when an asset's performance decays on a placement, and a retirement note when the Growth Brain stops serving it.

What this lets you ask

Questions this connection makes answerable.

  • Which approved claim is credited with the most conversions per thousand impressions on Meta, and does it hold on TikTok?
  • Which landing-page variant keeps the promise the ad made, and which breaks it?
  • Are we still running copy built on a claim whose approval expired last month?

How it connects

  1. 1Authorise your content platform and select the spaces, locales and content types Realvertising may read.
  2. 2Mark which entries are verified facts, which are approved claims, and which pillars belong to which audience; unmarked content is not used in generation.
  3. 3Set the review rule in the Campaign Constitution — which message categories publish automatically, and which wait for a named approver.

Where it stops

  • Claims are approved in your content platform, not here. A claim absent from the platform cannot appear in an ad, and Realvertising does not write one to fill the gap.
  • Performance history says what was recorded after an asset was shown. Whether the words changed the outcome needs a creative holdout, which is a different report.
  • Localisation and required qualifiers stay with the source. Realvertising carries the qualifier that came with a claim and will not run the claim without it.

Integrations

Everything the Growth Brain can read.

Web analyticsIndependent journey and conversion truth from your own site — held beside network-reported numbers, never merged into them.CRMQualified leads, pipeline and closed-won outcomes become the signal networks optimise toward — not form fills.Finance systemMoney that actually arrived — payments, subscriptions, refunds — becomes the value networks optimise against.Accounting systemGross margin and contribution, as your accountants define them, become the floor under every budget decision.Content platformAd copy is assembled from claims your content platform already approved, and a lapsed claim stops being used.Brand assetsOnly assets with a live licence and the right usage rights reach a placement, and expiry pulls them back out.Consent platformConfigured consent state decides which identifiers may be activated, enforced at every hand-off to a network.Custom APIYour own outcomes and values, posted with an idempotency key and forwarded to the networks as conversion signals.Google AdsOAuth into your manager account, read the campaign tree, write budgets and targets, return conversions keyed by GCLID.MetaSystem User token, Business Manager discovery, budgets written back, and server-side Conversions API events that deduplicate.TikTokBusiness Center OAuth, campaign sync, Events API server events with dedupe, and budgets written under Constitution limits.LinkedInAd account discovery, campaign and creative sync, Lead Gen Form pull, and CRM stages returned through the Conversions API.Microsoft AdsEntra sign-in, account hierarchy sync, offline conversions keyed on MSCLKID, and writes that respect import-managed campaigns.ShopifyOrders, refunds and payouts arrive as commercial outcomes, keyed by order id so a retried webhook cannot count a sale twice.StripePayments, invoices, subscriptions, refunds and payouts ingested on event id, so a replayed webhook never double-counts.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

No ad spend commitment · Connect one channel to start · [email protected]