Advertising channels

Meta's delivery stays Meta's. The budget decision does not.

Advantage+ keeps choosing placements, audiences and bids inside Meta's auction. What the Growth Brain decides is how much of the week's budget Meta receives, which event it is asked to optimise toward, and which customer segments are suppressed before delivery starts. Every ad set, creative and audience is read through the Marketing API, including creative fatigue inputs that decide when a video is retired. Conversions flow back server-side with an event_id matching the browser pixel, so a purchase fired twice in the tag does not become two conversions in Meta.

In short: Meta connects through Facebook Login for Business with a System User token, which exposes every ad account, pixel, dataset, catalog and custom audience in the Business Manager you select. Campaign, ad set, ad and creative state syncs in; budgets, cost caps and exclusions go out, and CRM and finance outcomes return as server-side Conversions API events.

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What it is

Meta is Facebook, Instagram, Messenger and Audience Network inventory bought through one ad account structure. The integration handles token lifecycle, asset discovery, object and insights sync, the bounded write path, and the Conversions API stream carrying qualified-lead and collected-revenue signals back.

What Realvertising receives

Campaign, ad set, ad and creative objects across every ad account in the Business Manager, including Advantage+ shopping campaigns and their budget structure.
Insights with breakdowns — spend, impressions, results, purchase value, frequency — by placement, age, gender, region and device, at the granularity Meta releases.
Pixel and dataset configuration, custom, lookalike and value-based audience definitions, with the size and last refresh of each.
Creative fatigue inputs: frequency, first-seen date, ranking diagnostics, delivery status and the spend concentration across live ads.

What it sends back

Server-side Conversions API events carrying hashed identifiers, value, currency and an event_id shared with the browser pixel for deduplication.
Budget and cost-cap changes on campaigns and ad sets, plus pause and resume, each inside the account's daily movement limit and logged with the evidence behind it.
Suppression and seed lists: existing-customer exclusions and high-value seed audiences built from your CRM, refreshed as segment membership changes.

What this lets you ask

Questions this connection makes answerable.

"How much of the purchase value Meta reports is matched by orders that settled and were never refunded?"
"Which creatives have passed the frequency point where their cost per result starts to drift?"
"Which Meta ad sets are credited with customers your CRM already counts as existing buyers?"

How it connects

1Authorise through Facebook Login for Business. The System User token covers the ad accounts, pixels, datasets and catalogs you select in the Business Manager.
2Point the Conversions API at the dataset that already receives your pixel and confirm the shared event_id field, so browser and server events resolve to one conversion.
3Set write limits, protected campaigns and approval rules in the Campaign Constitution. Identifier forwarding follows the state your consent platform reports per visitor; where the required consent is absent, no event is sent.

Where it stops

Meta's attribution setting belongs to Meta. Reported results follow the ad set's click and view windows, and the adapter cannot recompute Meta's numbers on yours — network truth and attributed truth are shown side by side instead.
Aggregated Event Measurement caps prioritised web events per domain and thins reporting for opted-out traffic. Breakdowns vanish below Meta's disclosure thresholds, so small ad sets report less than large ones.
Advantage+ internals are not exposed. No placement-level bid, no audience composition and no per-impression control exists in the API, and nothing here is estimated to fill that gap.

Integrations

Everything the Growth Brain can read.

Web analyticsIndependent journey and conversion truth from your own site — held beside network-reported numbers, never merged into them.CRMQualified leads, pipeline and closed-won outcomes become the signal networks optimise toward — not form fills.Finance systemMoney that actually arrived — payments, subscriptions, refunds — becomes the value networks optimise against.Accounting systemGross margin and contribution, as your accountants define them, become the floor under every budget decision.Content platformAd copy is assembled from claims your content platform already approved, and a lapsed claim stops being used.Brand assetsOnly assets with a live licence and the right usage rights reach a placement, and expiry pulls them back out.Consent platformConfigured consent state decides which identifiers may be activated, enforced at every hand-off to a network.Custom APIYour own outcomes and values, posted with an idempotency key and forwarded to the networks as conversion signals.Google AdsOAuth into your manager account, read the campaign tree, write budgets and targets, return conversions keyed by GCLID.MetaSystem User token, Business Manager discovery, budgets written back, and server-side Conversions API events that deduplicate.TikTokBusiness Center OAuth, campaign sync, Events API server events with dedupe, and budgets written under Constitution limits.LinkedInAd account discovery, campaign and creative sync, Lead Gen Form pull, and CRM stages returned through the Conversions API.Microsoft AdsEntra sign-in, account hierarchy sync, offline conversions keyed on MSCLKID, and writes that respect import-managed campaigns.ShopifyOrders, refunds and payouts arrive as commercial outcomes, keyed by order id so a retried webhook cannot count a sale twice.StripePayments, invoices, subscriptions, refunds and payouts ingested on event id, so a replayed webhook never double-counts.

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

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No ad spend commitment · Connect one channel to start · [email protected]