Additional channels
X Ads with the guardrails on.
Costs on X swing week to week, reported performance moves with them, and the conversation a placement sits next to changes by the day. The spend caps, daily movement limits and minimum evidence thresholds in your Campaign Constitution apply here with no exception. Realvertising runs X under the same spend caps, the same approval rules and the same revenue test as every other channel. Nothing here is exempt because the channel is fast.
What X Ads does well
X is good at putting a message next to a live conversation, and its keyword and follower-lookalike targeting reaches people at the moment their attention is already there. That placement decision stays inside X's auction.
What the Growth Brain adds
- Spend caps and daily movement limits from your Campaign Constitution apply without exception here, because volatility is this channel's risk.
- Conversion API events carry CRM stage and collected value, not on-platform engagement counts.
- X's reported performance is checked against the attribution service before any increase, and a minimum evidence threshold must be met first.
- Creative variants are built for the formats X ranks and retired on the same fatigue rules as every other channel.
- Context and placement exclusions are applied from the policy you configure, and every applied exclusion is logged.
X reports engagements and conversions on its own window; the attribution service records the visit under your rule, and the finance system reports what was collected from orders placed after it.
Managed objects
What is coordinated on X Ads
- Campaign budgets and daily caps
- Conversion API events and value mapping
- Promoted post creative variants
- Keyword and follower-lookalike targeting sets
- Context exclusion and customer suppression lists
One action, in full
Spend on an X campaign climbs toward the movement limit in your Campaign Constitution while revenue recorded after those sessions stays flat, so further increases are held automatically. The model then plans the diagnosis, puts the network, attributed and collected figures side by side, and reports which of the three actually moved.
Platform truth vs business truth
Ranked by platform ROAS, Google wins and LinkedIn is last. Ranked by margin, that order is exactly reversed. Neither column is wrong — they answer different questions, which is why the product refuses to collapse them into one score.
| Campaign | Platform | Attributed | Margin |
|---|---|---|---|
| PMax — Annual plansGoogle | 5.1× (highest) | 3.8× | 2.7× |
| Prospecting — ES/DEMeta | 3.4× | 4.6× | 3.9× |
| Video — FoundersTikTok | 2.1× | 3.2× | 2.8× |
| ABM — Mid-marketLinkedIn | 1.8× | 3.7× | 4.1× (highest) |
Adapters
What each network actually permits.
Capabilities differ, and the adapters say so rather than forcing a parity that does not exist.
Adapter capabilities
| Capability | Meta | TikTok | Microsoft | ||
|---|---|---|---|---|---|
| Create and update campaigns | supported | supported | supported | supported | supported |
| Budget changes | supported | supported | supported | supported | supported |
| Creative upload | supported | supported | supported | supported | supported |
| Server-side conversions | supported | supported | supported | supported | supported |
| Conversion adjustments | supported | supported | not supported | not supported | supported |
| Customer-list audiences | supported | supported | supported | supported | supported |
| Offline outcome import | supported | supported | not supported | supported | supported |
Capabilities differ per network and the adapters say so rather than pretending otherwise. Forcing false parity is how an integration page becomes a support ticket.
Other channels
Every channel competes for the same objective.
Google Ads
Performance Max keeps bidding. The Growth Brain sets its budget, its conversion goal and the audiences it may not spend on.
Meta Ads
Advantage+ keeps exploring creative and audiences. The Growth Brain decides the signal it trains on and the budget it gets.
Facebook Ads
Facebook runs on the same Meta adapter as Instagram. One connection, one token, separate placement and creative decisions.
Instagram Ads
Instagram shares the Meta adapter with Facebook. Separate creative ratios, separate placement reporting, one connection.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]