The account, written down before you open it.
The brief opens with the business line: spend, new customers, credited revenue, collected revenue and gross profit, each taken from the service that owns the definition. Below it sits the short list of changes large enough to deserve a decision today; everything else is left out. Network truth, attributed truth, CRM truth and financial truth are reported on separate lines and never averaged into one score. Where two layers disagree, the brief names which two and how far apart they are.
Four layers, four lines
Network-reported conversions, independently attributed outcomes, CRM lead and customer quality, and collected revenue each hold their own line. A gap between them is a finding in itself, not noise to be smoothed away. The brief names which layer moved and which stayed put.
A threshold, not a diary
A change is written up only when it clears the account's materiality floor: enough spend behind it, enough conversions to read, and movement outside that metric's normal range. A quiet day makes for a short brief. No section is padded to fill the page.
Sourced line by line
Every figure carries the service that returned it — business metrics, attribution, the budget engine or your finance system. The model sequences the queries and writes the summary; it does not calculate CAC, ROAS or margin itself. A number with no service attached does not reach the page.
In this capability
- Morning business summary
- Four truth layers, separated
- Materiality threshold
- Per-line source trail
Insights
The rest of Insights
Opportunities
Ranked by the budget engine's expected value and by evidence grade, not by whichever number happened to move most.
Anomalies
Spend, delivery, conversion, sales quality and collected revenue, each judged against its own baseline range.
Creative Opportunities
Format and message combinations the performance data points at, and that nobody has run yet.
Channel Opportunities
Channels and markets where experiment evidence, not credited performance, supports putting more money in.
Explain Action
A plain-language account of any proposed or executed action, with the evidence bundle it was decided on attached.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]