The biggest number is rarely the best move.
Each opportunity states the change it proposes, the objective it serves and the value the budget engine expects from it. Beside that sits a confidence grade set by the evidence type: experiment results outrank attributed history, and attributed history outranks a network's own report. Ranking combines the two, so a modest, well-evidenced move can sit above a large, thinly supported one. Items the Campaign Constitution would block appear with the clause that blocks them rather than being hidden.
Value and confidence, kept apart
Expected value comes from the budget engine against your objective; the confidence grade comes from the evidence type and whether the sample is large enough to read. They are stored and shown as two separate fields. Collapsing them into one score is how large guesses beat small certainties.
Evidence grade decides the order
An expansion backed by a geo test or a holdout ranks above one backed only by attributed history. A network's reported ROAS sits at the bottom of that ladder, and the ordering treats it that way. The grade is printed on the item, so you can disagree with it.
Every item is executable
An opportunity names the exact change, the campaigns affected, the Constitution limits it would run under and the rollback path. Approve it and the action service applies it unchanged. Decline it and the reason is kept, so it does not return tomorrow as if nothing was said.
In this capability
- Expected objective value
- Evidence-graded confidence
- Constitution pre-check
- Approve or decline with reason
Insights
The rest of Insights
Daily Brief
Spend, new customers, credited revenue, collected revenue and gross profit, plus the changes large enough to decide on today.
Anomalies
Spend, delivery, conversion, sales quality and collected revenue, each judged against its own baseline range.
Creative Opportunities
Format and message combinations the performance data points at, and that nobody has run yet.
Channel Opportunities
Channels and markets where experiment evidence, not credited performance, supports putting more money in.
Explain Action
A plain-language account of any proposed or executed action, with the evidence bundle it was decided on attached.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
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