Ranking that reads past the ad platform.
The engine combines platform performance, web behaviour, CRM lead quality, sales and payment outcomes, finance measures, creative performance, guardrails and minimum-data thresholds. Each input arrives from the service that owns it — your web analytics, your CRM, your finance system — and stays in its own truth layer. The model plans which services to query and explains what comes back; those services do the arithmetic. Where a layer is thin, the minimum-data threshold holds a ranking back instead of guessing at one.
Network truth is an input, not the verdict
A platform's reported return enters as one layer among four, and nothing here second-guesses how that platform bids inside its own auction. When the reported figure diverges from collected revenue in your finance system, the divergence is surfaced as a gap to investigate. The engine does not average the two into a single score.
Attribution assigns credit; experiments estimate lift
The attribution service distributes credit under the model your Goal names, which is a rule you chose rather than a causal claim. A channel is credited with revenue, or revenue was recorded after it. When you need to know what would have happened without that channel, the engine ranks a holdout or geo test as the next action instead of reading a lift figure off an attribution report.
Thin data blocks a ranking
Every comparison carries a minimum-data threshold in spend, conversions and days elapsed. Below it no ranking is produced, and the engine states which threshold is short and by how much. Creative fatigue, audience overlap and landing-page differences are held to the same test.
In this capability
- Four truth layers
- Minimum-data thresholds
- Creative fatigue signals
- Cross-channel budget ranking
Growth Brain
The rest of Growth Brain
Business Goals
One goal object fixes the objective, horizon, budget, hard limits, markets, attribution model and financial target.
Recommendations
Each proposal ships with expected impact, evidence, confidence, affected spend, constraint checks and a rollback plan.
Guarded Autopilot
Executes only what the Campaign Constitution allows: spend caps, daily movement, max CAC, margin floors, protected campaigns.
Evidence
Every action links to the figures behind it, the service that produced each one and the truth layer it belongs to.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]