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Every action arrives as a draft with its evidence attached.

The Growth Brain plans the analysis and calls the deterministic services: the attribution service, the budget engine, the business metrics service and your finance system for collected revenue. What they return is attached to a proposed action — move this budget, suppress this audience, retire this creative, route this traffic to a different landing page — with the Constitution checks already run and shown. A person approves, edits or rejects each one. Until someone does, nothing is written to Google, Meta, TikTok, LinkedIn or Microsoft.

Proposals carry numbers, not claims

The model writes the reasoning and chooses which tools to call; it does not compute CAC, ROAS, margin or attribution. Every figure is stamped with the service that returned it, the window it covers and the attribution rule in force, and revenue attribution assigns to a channel is labelled as credited to it, never as caused by it. Disagree with a number and you can trace it to the service that returned it instead of to a sentence.

Approval is per action, not per batch

Every proposal is one reversible change carrying its own policy check. You can approve the budget shift and reject the audience expansion in the same review without leaving a half-applied plan, because actions apply separately. Approved items execute immediately and appear in the change log under your name.

Rejections are recorded with their reasons

A rejected proposal is stored with who rejected it, when, and the reason chosen from the account's reason list. Should the same recommendation return, the earlier rejection sits beside it. Someone joining the account in month six can read why this account does not do a particular thing.

In this capability

  • Drafted actions
  • Evidence-linked figures
  • Per-action approval
  • Recorded rejections

One goal. Every channel. Real business truth.

Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.

No ad spend commitment · Connect one channel to start · [email protected]