Inside the limits it acts, outside them it asks.
Guarded Mode gives the Growth Brain a write path, bounded by the Campaign Constitution. A budget shift that stays under the daily movement limit and targets a campaign the business metrics service currently reports above minimum margin executes and lands in the log. The same shift stops and becomes an approval request if it would breach max CAC, touch a protected campaign or exceed the day's movement allowance, with the failing clause named and the intended change shown. Escalation is the designed outcome of a limit, not a failure.
The check runs at execution time
Limits are evaluated against the account's current state at the moment of the write, not at the moment the plan was made. A campaign that has crossed its max CAC overnight blocks any action that would add budget to it, even one drafted hours earlier. Stale plans cannot slip through on yesterday's numbers.
Daily movement is its own budget
Each account sets how much budget may move in a day and how far a single campaign may move in one step. Once that allowance is spent, further changes queue for the next window or escalate for approval. A large reallocation therefore arrives as a sequence of bounded steps you can watch, not one overnight jump.
Escalations name the clause that blocked
An escalation states which limit stopped the action, the value that tripped it, and what the action would have done. Approving that one escalation does not loosen the limit; changing a limit is a separate, versioned edit to the Constitution with its own author and timestamp. The difference between an exception and a policy change stays visible.
In this capability
- Bounded write access
- Execution-time policy check
- Daily movement ceilings
- Clause-level escalation
Autopilot
The rest of Autopilot
Recommend Mode
The Growth Brain drafts each action with its evidence attached. Nothing reaches a network until a person approves it.
Autonomous Mode
The loop runs continuously inside hard limits. People review exceptions: escalations, rollbacks and limits repeatedly hit.
Campaign Constitution
One account-level object: spend ceilings, max CAC, minimum margin, protected campaigns, approvals and evidence thresholds.
Change History
Append-only records of action, actor, evidence, before state, after state, policy result and rollback path.
Emergency Controls
Pause automation, pause a channel, pause all spend, revert the last change, lock a campaign. Each is scoped and logged.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]