The limits the system may never exceed, written once per account.
The Constitution is a stored account-level object holding maximum spend, daily movement limits, max CAC, minimum margin, protected campaigns, market restrictions, the channels and action types in scope, which actions require human approval, and how much evidence any action needs before it runs. The Growth Brain reads this object and cannot edit it. Edits are made by named people and versioned, so any entry in the change log can be replayed against the exact version in force when it ran. Margin and revenue thresholds are tested against figures from your finance system via the business metrics service — the Constitution stores the limits, not its own definition of profit.
Limits are typed, not free text
Every clause is a typed rule with a value, a scope and an owner: max CAC on a segment or campaign group, minimum margin on a product line, a spend ceiling on a channel. Protected campaigns are exempt from automated writes in all three modes, including approved ones. Nothing here is enforced by a note in a brief.
Versioned, with actions bound to versions
Each edit creates a version carrying author, timestamp and a diff of what changed. Log entries reference the version they ran under. An audit six months later answers 'under what rules was this allowed?' without anyone reconstructing the account's history from memory.
Market restrictions travel with the policy
Markets can be excluded, capped or made approval-only, and those clauses apply to every mode. Where your connected consent platform reports a configured state for a market, the Constitution enforces that configured policy for audience use and measurement there. The consent platform remains the source of what is configured; this product does not decide what the law requires.
In this capability
- Typed policy clauses
- Versioned edits
- Protected campaigns
- Evidence thresholds
Autopilot
The rest of Autopilot
Recommend Mode
The Growth Brain drafts each action with its evidence attached. Nothing reaches a network until a person approves it.
Guarded Mode
Writes execute inside the Constitution. Anything that breaches a limit stops and escalates, naming the clause that blocked it.
Autonomous Mode
The loop runs continuously inside hard limits. People review exceptions: escalations, rollbacks and limits repeatedly hit.
Change History
Append-only records of action, actor, evidence, before state, after state, policy result and rollback path.
Emergency Controls
Pause automation, pause a channel, pause all spend, revert the last change, lock a campaign. Each is scoped and logged.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]