Follow the money to the bank, then back to the ad.
A platform's conversion value is what the checkout submitted. It is not what was collected, not what survived refunds, and it carries no information about margin. Realvertising links the acquisition record to the customer in your finance system and reads collected revenue, refunds, discounts and cost of goods exactly as your finance definitions state them. Payback period and lifetime value follow the same link, so a channel that looks expensive on the first order can still be the one worth funding.
Definitions stay where they are owned
Realvertising does not define margin or recognise revenue. Your finance and accounting systems do, and the business metrics service reads those figures under their definitions. Change a margin rule there and the ranking here changes with it, because there is no second set of books.
Refunds reach back to the campaign
A refund issued eleven weeks after the order reduces the revenue credited to the acquisition record, not the month the refund landed in. Cohorts with high gross revenue and high return rates stop looking like cohorts with high revenue. Chargebacks and cancelled subscriptions write back the same way.
Margin, not revenue, ranks the channels
Two channels credited with identical revenue can sit far apart on contribution margin once product mix, shipping and discounting are read in. The budget engine can rank on margin rather than revenue and holds the minimum margin floor set in the Campaign Constitution. Spend that would breach the floor is blocked before it is placed, with the reason recorded.
In this capability
- Collected revenue, not submitted value
- Refund and chargeback write-back
- Contribution margin ranking
- Payback period and lifetime value
Attribution
The rest of Attribution
Platform vs Business Truth
Network-reported outcomes shown beside independently attributed, CRM-qualified and finance-collected ones, never merged.
Multi-Touch
Switchable credit models over one stored journey, with the splitting rule stated next to every number.
CRM Attribution
Leads, opportunities and closed wins connected back to the campaign, ad group and creative credited with them.
Incrementality
Experiment-derived incremental outcomes, held in their own column and never folded into model credit.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]