Show the journey first, then show the rule that split it.
A multi-touch model distributes one outcome across the touchpoints in a journey. Which touchpoint gets how much is a choice — first touch, last non-direct, linear, position-based, time-decay — and Realvertising makes you select it explicitly rather than inheriting a default. The attribution service recomputes credit under the selected model while leaving the underlying journey untouched. Every figure in the interface carries the model it was calculated under.
Models are switchable, journeys are not
The journey is stored once, as an ordered sequence of observed touchpoints with timestamps. Models apply on top of it at read time, so moving from last-click to position-based re-credits the same history instead of rewriting it. Two models can run against identical data and be compared column by column.
Credit is split, nothing is caused
A model distributes an outcome across touchpoints under your rule. It does not estimate what would have happened had a touchpoint been absent, which is an experiment's job and lives in its own column. Channels are credited with revenue here; revenue is recorded after them, never because of them.
The path, not just the endpoint
Expanding a credited conversion shows the ordered touchpoints, the time between them, and whether each was paid, organic, referral or direct. Assisting paths that never win last-click credit become a visible pattern instead of disappearing into an unattributed bucket. The Growth Brain quotes those paths when it proposes a change.
In this capability
- First, last, linear, position, decay
- Model switching on stored journeys
- Journey path inspection
- Rule shown with every figure
Attribution
The rest of Attribution
Platform vs Business Truth
Network-reported outcomes shown beside independently attributed, CRM-qualified and finance-collected ones, never merged.
CRM Attribution
Leads, opportunities and closed wins connected back to the campaign, ad group and creative credited with them.
Revenue Attribution
Collected revenue, refunds and margin connected to the acquisition record, not to the platform's conversion value.
Incrementality
Experiment-derived incremental outcomes, held in their own column and never folded into model credit.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
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