Privacy & activation
Privacy and activation
What governs whether an audience can be activated or a conversion signalled.
Where policy lives
Not here. Where a consent platform is connected it holds the configured privacy state, and this product reads that state and enforces the matching behaviour at activation and measurement time. It does not run a second policy engine, and it does not decide what your jurisdiction requires.
What consent state governs
Whether marketing identifiers may be collected, whether audience activation and remarketing are permitted, whether ad tags may fire, which regional mode applies, and how a withdrawal propagates to already-built audiences.
- Conversion signalling back to networks
- Audience activation and remarketing eligibility
- Regional privacy mode
- Withdrawal propagation
When no consent platform is connected
The product applies the configuration you set directly, and states which activations that configuration forecloses. It will not guess a more permissive setting than the one it was given.
What this page does not claim
No blanket compliance claim is made anywhere on this site. Collection and activation behaviour varies by region and configuration, the customer chooses that configuration, and whether a given configuration satisfies a given regulation is a legal question this product does not answer.
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