Follow the promise from the ad to the page to the customer.
An ad's promise and the page behind it are one argument, and testing them apart hides which half failed. Variants here are declared as promise-and-page combinations and read against leads, customers and collected revenue rather than bounce rate. Your content platform stays the system of record for the pages themselves, and your web analytics stays the source for on-site behaviour. Realvertising holds the variant map, the pairing and the outcome read.
Content IDs travel end to end
The variant identifier is attached at the ad, resolved by your web analytics on the session, and carried onto the lead and customer record. That chain is what lets a page variant be reported against realised revenue instead of engagement metrics that stop at the form.
Message and page tested as a pair
Because variants are declared as combinations, the result names the pairing that worked rather than a page in isolation. A page that underperforms under a discount-led promise and wins under a guarantee-led one is a common outcome and otherwise invisible.
One analytics stack, not two
Session, scroll and form behaviour stay in your web analytics; Realvertising does not run a second analytics stack alongside it. The join is on the content ID and the customer record, so page results sit in the same four truth layers as everything else.
In this capability
- Variant content IDs
- Message-to-page pairings
- Session-to-customer joins
- Per-variant outcome reads
Experiments
The rest of Experiments
Creative Tests
Concept, copy, visual and format tests that report at concept level, not at the ad ID.
Audience Tests
Expansion, suppression and seed tests, graded on which segments ended up as paying customers.
Channel Tests
Budget allocation and market-entry tests: what a channel is worth at a different spend level, or at all.
Incrementality
Geo and holdout designs run where volume supports them, reported separately from attribution credit.
Learning Agenda
A ranked queue of open business questions, so testing is a programme rather than an occasional habit.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]