The networks bid better when the value they see is the value you keep.
Default conversion value is whatever the pixel fired at checkout or form submit — order total, a fixed lead value, sometimes nothing at all. Realvertising uploads the value your finance system recorded instead: net of refunds and cancellations, and at margin rather than gross where your accounting system carries the cost data. Values go through each platform's supported conversion-adjustment or offline-event endpoint, keyed to the click or lead identifier the platform issued, inside its lookback window. Bidding does not change hands: the network's value-based bidding keeps running in its own auction, now trained on a number that survives the refund period.
Correcting the signal, not the bidding
Smart Bidding, Advantage and Smart+ keep doing what they do well — bid shading, placement and delivery inside auctions nobody outside the network can see. What changes is the target they are handed. Feeding collected margin instead of pixel value corrects the training signal, and that is the only part of the loop anything outside the network can improve.
Late truth is restated, not buried
A refund or cancellation landing six weeks after the order still counts. Where the platform's adjustment window is open, a retraction or restatement is uploaded against the original identifier; where the window has closed, the correction stays in the internal metric and the distance between network-reported value and collected value is reported rather than papered over.
Each platform gets what it accepts
Capability differs sharply: some networks accept value adjustments, some accept only offline conversion events, some restrict both for particular verticals. Each adapter declares what it supports and the value engine sends exactly that much. Nothing is uploaded on the assumption that one endpoint behaves like another network's.
In this capability
- Refund-net conversion values
- Offline conversion uploads
- Adjustment-window handling
- Per-platform capability limits
Audiences
The rest of Audiences
Customer Quality
Every audience scored on qualified lead rate, close rate, revenue and margin per customer, refunds and retention.
Segments
Business segments defined on CRM and finance fields, then activated through each platform's supported matching route.
Suppression
Stops paying to reach people who already bought, accounts that never qualify, and cohorts that refund.
Lookalikes & Predictive
Seeds platform expansion with your best customers, then grades what it returns on CRM and finance outcomes.
One goal. Every channel. Real business truth.
Connect your ad accounts, say what a good customer is worth, and let the Growth Brain work the objective inside limits you set.
No ad spend commitment · Connect one channel to start · [email protected]